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Someone seems to be spamming WiseNut big time...

         

Robert Charlton

6:23 am on Oct 7, 2001 (gmt 0)

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I just did a search on WiseNut where the first 8 places seemed more or less OK... a little different from what I'd expected, but at least about the topic... and then, starting with #9 and going for another 3 pages, they were clearly spam... porn, shopping, and casino-related sites... having nothing to do with the target terms.

This was a client-related search, so I can't post the search terms... I tried some other searches and couldn't get anything quite as bad, but try (without quotes) "san francisco music shops" and notice how bad things start getting around the 3rd or 4th pages.

Reminds me a little of the auction type sites that piggy-backed on Fast results a month or two ago. I've sent WiseNut two emails, but they really don't have a feedback address, so I don't know whether the right people will see the message.

Brett_Tabke

1:01 pm on Oct 7, 2001 (gmt 0)

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Thanks for not posting the search terms/urls. We try to stay away from being the se spam reporting desk.

I'd think it would be hard to spam WiseNut intentionally. Knowing what we know about their link and context based algo. Also, there isn't much evidence that they give much weight to new submissions. I think it was probably a "accidental" drive by spamming meant for another se. hehe

jeremy goodrich

3:04 pm on Oct 7, 2001 (gmt 0)

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I've noticed the same thing on some searches, too. Ironically, I used "san francisco retail" in one of my searches, and got something similar, on page 2. Oh, and my wife was shopping for a swimsuit, don't even get me started on what came up for that...really bad.

Remember some of the stuff that was getting by at Google about a year, year and a half ago? They didn't command as much traffic, but there were some spammy pages floating near the top, from all sorts of pay per click SEO companies (I was with one at the time).

It'll be interesting to see how they develop in response to this. I always think it's kind of funny, because a lot of SEO's I know have perhaps a bachelors degree, and they can run crazy stuff through most search engines, and it seems most algo's are written, modified, or mainained, ( or all 3) by PHD's. Maybe cracking takes a lower level of formal education than building? hmm...

Robert Charlton

4:43 pm on Oct 7, 2001 (gmt 0)

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>>I'd think it would be hard to spam WiseNut intentionally. Knowing what we know about their link and context based algo.<<

Maybe this is why these results don't kick in until later in the SERPs, but when they do they can pretty much take over. Jeremy's "really bad" comment tells me he's come up with results similar to what I saw... really really really bad.

On my client-related search, the "spam" took over for a few pages - solid, nothing else there - and then apparently relevant results resumed.

I'm wondering if this tells us anything abt the WiseNut algo. To modify what I said above, about the "spam" having nothing to do with the target terms...

(a) Titles were unrelated... I never saw one of my search words in the title...

(b) Sometimes one of my searched words would be highlighted in the description. Descriptions were usually a laundry list of sought-after terms (like music, shopping, gambling, horoscopes, health, jobs, real estate, etc), probably one of them catching one of the words I'd used in combination with "San Francisco."

On several other "San Francisco" related searches, where the spamming wasn't highly prevalent, I'd still notice an occasional unrelated personals site popping up in the first page or two.

markd

6:48 pm on Oct 7, 2001 (gmt 0)

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It really does make we wonder sometimes what these people are hoping to achieve!

If someone is intent on searching for hard core porn, gambling etc. they would be using some fairly 'recognisable' search phrases.

What in hell are they achieving in spamming an engine with the end result of their pages appearing in completely unrelated, innocuous SERPS?

I suppose I am being extremely naive, but if they want to find visitor that would be interested in their 'wares' then why don't they take a leaf out of the legitmate SEO's book and target visitors who will be searching for what they offer, rather then completely foul up yet another engine!

Time for an asprin!

Slade

7:19 pm on Oct 7, 2001 (gmt 0)

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They must be relying on us guys to just need one or two descriptive texts to put us in high heat... ;)

Robert Charlton

7:45 pm on Oct 7, 2001 (gmt 0)

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>>What in hell are they achieving in spamming an engine with the end result of their pages appearing in completely unrelated, innocuous SERPS?<<

In regard to this, for those who think badly of Inktomi for going to PTP, or AltaVista for being so hard to get listed, on both engines, 99% of the add url submissions they'd received had been porn spam, and handling this load had been part of what put them both in difficulty.

Yes, it's very sad these guys are messing it up for the rest of us.

MaliciousDan

3:37 am on Oct 8, 2001 (gmt 0)

10+ Year Member



The algorythms most search engines use are fairly simplistic, they haven't really moved much beyond counting the keywords on a page. History has shown that the greatest innovators often don't have much of an education, at least not a formal one, and that guy with the PHD isn't really any smarter than a 5 year old, just has a little more experience thinking like his teacher.

chiyo

5:33 am on Oct 8, 2001 (gmt 0)

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iid have to disagree Dan... while there is probably still too much weight given to term counting, and especially terms in titles (too easy to spam), text analysis has improved. But most importantly using off the page critieria such as external links in and out, and maybe theming in one versiion or the other is being used. Together the increase in intelligence of ranking algos to me mind has been massive over the past 2 years - esp evident in Google...

Robert Charlton

5:47 am on Oct 8, 2001 (gmt 0)

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At first I thought someone was doing this by linking, say boosting up "San Francisco," but then I realized that cloaking is probably involved as well....

If this is a SEO company do this, they have an interesting variety of clients... here and there I've found music sites and antique dealers in addition to the scuzzier stuff.

Anyone have an email address beyond info@wisenut... for notifying these folks?

Robert Charlton

3:53 am on Oct 9, 2001 (gmt 0)

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Just tracking WiseNut's responsiveness on this... the info@ email address worked. I got a sort of boilerplate but nevertheless nice note signed by a real person this morning.

As of tonight, not much time for them to fix things, problem is still there. It will be interesting to see how long it takes them to clean it up. I asked, incidentally, for a note explaining the problem, if they were willing, or suggested they post here when done.

Robert Charlton

1:22 am on Oct 11, 2001 (gmt 0)

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The horrendous spam is gone, but in its place are results that seem to be floundering... stuff like press releases, or sites that mention one of the words once but are otherwise way off topic. I remember better results from before, but I'm not sure. Even though they report about 3/4 the number of sites as Google for the same search, the results feel like they're grasping at straws... picking from a very tiny database, not as relevant as I feel WiseNut results usually are. But the spam disappeared two days after they contacted me.

backus

7:50 am on Oct 11, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



WiseNut is fairly new. It could be that they are fiddling to try to get their algo correct. I wouldn't worry about anything just now. Give them a couple of months and everything will be running as smoothly as Google. Now all they need is to come on here talking to us and we'll be just as happy as we are with Google and FAST!

netcommr

12:53 am on Oct 12, 2001 (gmt 0)

10+ Year Member




They must be fidling right now, I can't get to page 2 or beyond.