Forum Moderators: bakedjake
1) plenty of money to give away prizes and somehow avoid attracting just those who search in hope to win
2) license Google search content (not cheap I hear) or risk your whole business by running automated queries to their site
3) good reason why should people come to you rather than just use Google
1 and 2 are just matter of cash, but 3 is either super-duper-mega-cash or extremely hard.