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The San Francisco-based company warned late Thursday that it would not meet its earlier earnings guidance for year-end 2004 and announced a series of executive moves as it attempts to restructure its business.
"As previously announced, LookSmart did not properly deploy sufficient sales resources in the fourth quarter and we are obviously not satisfied with this outcome," stated Chief Executive Officer David Hills. "We have identified the underlying causes of these problems and have made the appropriate adjustments, including hiring two industry veterans to lead our paid listings and consumer products divisions.
The decline was obvious a long time ago and I do hope they get their act together but those companies with the best interests of its users in mind are the ones who will ultimately succeed in the long run. And that goes for webmasters too.
"Quick profit" company decisions will decisively kill a company's profits quickly.
It'd give Microsoft their own overture/adwords style system and then they could fade out the overture deal.
Not to mention...
FindArticles · Furl · Grub · LookListings · Net Nanny · WiseNut · Zeal
PS.... hell microsoft paid something like $250 million for linkexchange.com (back during bubble #1) so this would be just a drop in the bucket
They should be called "LookingForMoney".
Oddly their traffic is at all time highs.
-- They have a nice array of products, surely there is a suitor/savior down the road.
Why have they not updated Wisenut? Do they actually spider for it anymore?
joined:Sept 20, 2000
MSN doesn't need LookSmart, they'll launch their own PPC program soon enough. Just a matter of time.
I wrote to looksmart and complain the idea of paying visitors to click on ads but nothing return.
I believe that's why they fail.
joined:Nov 16, 2004
The fundamental problem is that those "somebodies" are not doing any legitimate searching, they are just looking to get paid to click. The pay-for-click junkies took complete control of LookSmart a few months ago. I can't imagine why there are any advertisers left at all.