Forum Moderators: bakedjake
In two dramatic announcements this week, Lycos U.S. said it will shed its portal strategy to become a vast social network; the company also inked a 5-year deal with 24/7 Real Media to outsource display ad sales, ad serving and analytics for its Internet properties.
The company plans to relaunch its homepage in two weeks as a "hub for personal connections." That's step one in a phased rollout with a corresponding national advertising campaign. Lycos search will emphasize enabling users to navigate between various professional, personal, family, business and affinity sites.
[internetnews.com...]
As far as I can see the Lycos network tried to do the portal thing and failed miserably. Now focusing on the usergroups and tripod could stop the rot!
yes i realise who is feeding who AT THE MOMENT. But i was refering to the FUTURE fight between MSN and there new search engine (for which they are already crawling the web) which will be on the new longhorn desktop and google.
If you have a second tier search product, and can see that fight coming, what would you do?
I talked to Lincoln Jackson of Lycos at SES NYC, and asked him why Lycos is "getting out of the search business". He said they are not out of search, and that this thread gave the wrong impression. As the article states, they are getting out of the *portal* business.
