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Sorry, a splash page with *nothing* on it / and a meaningless "we're taking on Google" message means zip, zero, nada. Unless & until they start spitting out their theories on IR, or what the stuff they have on NLP will beat "spam" better than PageRank, it's not happening, imnho.
(there was another post on this, but it was removed - since this is the 2nd one, I figured I'd explain a bit more clearly..)
Let's stick to engines and not splash pages, eh? Once they got some results, then we can call it a search engine - till then, it's marketing hype & nothing more.
Till they have an 'engine' for us to tinker with, or a bit better explanation on why they think they're such hot stuff let's leave it there, eh? A whisper campaign is cute, but till they've got an engine, it's only hype.