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MSN Search - Large % of $5bn

Taking on Google

     
8:59 am on Aug 11, 2003 (gmt 0)

10+ Year Member



In a article posted on Guardians website about Microsoft it states:

In a bid to counter the threat of Google, Microsoft has earmarked some of its $5bn research-and-development budget to MSN, and according to both Sutton and Kent, a large chunk of that will go on search.

"At the moment Google has a better product, is a better experience and is more exciting. But we also have a lot of customers using search and now we have to make it better because search is so important," admits Kent.

So alot of cash is going towards search as thought by many of us. They now admit Google is better and exciting!

[media.guardian.co.uk...]

9:09 am on Aug 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That maybe true, but certainly for area's of ROI from commercial sites, i find MSN nearly as important as Google, as it stands now.
9:19 am on Aug 12, 2003 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I agree with Caine - MSN provides a lot less traffic, but for us, it's much higher quality traffic.

Never actually been able to work out why that is.

TJ

2:51 pm on Aug 24, 2003 (gmt 0)

10+ Year Member



How could they possibly spend even $1 billion on search? I thought all they'd need to do was hire a couple dozen PhDs and lock 'em in a room until they came out with an algorithm. Besides a bunch of servers to crawl the web and maintain the index, what else would MSN need to develop a SE to beat Google?
8:24 am on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month




...what else would MSN need to develop a SE to beat Google?

style

7:57 am on Aug 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



database bigger than at least 4-5 billion as all the cool search engine's (Google and ATW) are still stuck in 3 million's
3:06 am on Aug 28, 2003 (gmt 0)

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...what else would MSN need to develop a SE to beat Google?

A new operating system?

WBF

3:45 am on Aug 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> ...what else would MSN need to develop a SE to
> beat Google?

For starters, they could act on legitimate concerns of copyright infringement and deceptive marketing practices instead of suggesting they will and then not following through on things your average grade school kiddo could spot, and spot in significantly less time.

Other than that area of sub-standard performance, I have no particular ax to grind with them.

4:09 am on Aug 28, 2003 (gmt 0)

10+ Year Member



How could they possibly spend even $1 billion on search? I thought all they'd need to do was hire a couple dozen PhDs and lock 'em in a room until they came out with an algorithm. Besides a bunch of servers to crawl the web and maintain the index, what else would MSN need to develop a SE to beat Google?

I don't quite get this either. Throwing money at a project doesn't ensure success, but it certainly helps. It seems like Inktomi and FAST have had plenty of money to work with but still haven't come close to Google in many respects, though. Maybe the whole thing is tougher than I imagine, but it seems to me that anyone with even $100 million could come up with a product to rival Google, which begs the question "why don't they?" Google is no doubt worth several times that amount. Their real value is in their PPC advertising, and while some may say that the market is somewhat established with Google and Yahoo/Overture, I'd imagine that the market would follow search traffic to a new, high-quality search engine.

The wildcard is that M$ doesn't need MSN Search to be profitable. They could write it off as empire building and win just to win.

...what else would MSN need to develop a SE to beat Google?

A new operating system?

Heh... ;)

3:08 am on Oct 6, 2003 (gmt 0)

10+ Year Member



"...what else would MSN need to develop a SE to beat Google? " ... ethics.
 

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