Link sharing programs are bad....or are they?

Are link sharing programs really something you should stay away from?

[coconubuck]

Hello. I am considering using a link sharing program to get more exposure for my site. I have heard in the past that using these kind of organized programs is not the way to go and I have also heard that they can do very well for you. I would rather build a solid base and work my way up from there. Would this be something to avoid? I am thinking that maybe trying to get my link on sites that have something in common with mine would be the way to go. Any thoughts on any of this? Thanks!

[coconubuck]

Or are there specific ones that you would use and others you would not?

[rogerd]

Coconobuck, avoid link sharing programs if they involve linking to a common group of sites, back to the link program's own site, etc. Google views any kind of link cooperative as a threat to its algorithm, and can be expected to penalize organized link sharing programs as they are found. If they link to you, it shouldn't hurt you; but if you link to them, then you are a presumed participant.

Get links the old-fashioned way: contact sites that have visitors who might be interested in your site. And, of course, do the appropriate directory submittals.

[coconubuck]

Thanks Rogerd. It just goes to show that actually doing work yourself is the way to go. I will follow your advice.