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Outbound links

What is a good clickthru rate?

     
6:24 pm on May 20, 2003 (gmt 0)

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WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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On one page where I have outbound links I have seven links to other related sites.

Only two of those links appear above the fold at 800x600, 5 do at 1024 by 768, I don't know if that matters, but I thought I'd throw it in.

This is consistently one of the top pages on my site, if stats are to be believed.

Now the question is...... how many people visiting this page would you expect to click thru to another site listed there? This is the most frequent exit page for my site. It looks like folks click thru to another site, then use their back buttons to return to my site and use another of my links.

I did happen to find out that the number 5 link in the list got click thrus totaling 30% of the number of visitors to my page. [in a one week period]

To me that sounds pretty high, but I don't know.

I'm just wondering if there is a general concept of how these pages should perform. Does what I've described sound high, low, normal? Is there any such thing as normal in this sort of performance measurement?

This is one of a few pages for a relative few carefully selected related sites that I link to in this section of my site.

Hopefully this is the right forum for this question.

12:37 pm on May 21, 2003 (gmt 0)

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Hi Ken,

Generally people will click on the top link first if the links are similar to search results. However, if it is related links then people generally click on the one that seems (by name and description) to cover what they are looking for. I wouldn't worry about them being of the page, because as they can see a link, they will usually scroll down to get it to the top of the page.

Chris

12:50 pm on May 22, 2003 (gmt 0)

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30%? ken_b, is it what you said? I've got a link at the very top on a quite popular resource. I get 0.1%CTR. I think that the owner of this site could lie like a gas meter about his traffic though.

If you are interested to know my opinion I'd never click on a reciprocal link, especially if it is set up the way most of them are.

9:40 pm on May 22, 2003 (gmt 0)

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WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Chris_f;

The links list only the name and geographic location of the business linked to. But the geographic thing could make a big difference I suppose. Although folks in the market for what these sites sell are well known to travel thousands of miles to pick up the item, so who knows.

All the links on this page go to websites of businesses that all sell the same category of the infamous "widget". So defining each link beyond geography isn't something I've done yet.

Julia;

Yes, that's 30 percent of the people who visited my page where this link appears and then clicked thru to this particular website.

The 30% number comes from data in his log file and mine.

We are not talking huge real numbers here tho, the 30% only equals a few hundred click thrus. Percentages can be misleading, and that wasn't my intention.

Recipricol links; These are not recipricol links. They are links I have carefully chosen and placed on my site as a courtesy to my visitors.

Not one of them links back to me, and I haven't asked them to. Actually, I have never asked anyone to link to my site.

 

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