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Links - A Good Way To Get Links

My little Secret.

     
6:09 pm on May 6, 2003 (gmt 0)

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Hello WebmasterWorld!
I figured out a cost effective way to get people to link to me without asking everyone to link to me. Im not sure how well this would work in your widget market but its working good for me. Heres my secret, I'm giving away a free widget to everyone who links to me. I submitted my little tidbit of news to people in my niche market suddenly my links are building sometimes a 100 in a day just from some news site or blog mentioning that if anyone links to their site they will get a free widget. Lucky enough my market is for the geek widgets so its easy to spread the word and the product is something every widget lover would want.

For some people this may not be effective, then again for others it may be the secret to their success. Just by me having my link on all these peoples sites my sales have also increased at high percentages... Links and more sales, isnt that what everyone always wants :D

6:13 pm on May 6, 2003 (gmt 0)

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Bravo EliteWeb,
Excellent idea! I'm going to use this one for sure.

The crux of this is of course the fact that people like to feel thier getting something for free. They think they're getting the better end of the deal but you know - in the long run this is the best advertising scheme I've heard of yet! And relatively cheap - unless you sell something like BMWs.

6:18 pm on May 6, 2003 (gmt 0)

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bot how about they remove the link once they receive your free widget ;-]]]
6:27 pm on May 6, 2003 (gmt 0)

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I'd bet a certain percentage will. In my industry, I'd bet 95% wouldn't. If I get a 95 inbound for a $200 - that's worth it to me.
6:37 pm on May 6, 2003 (gmt 0)

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So far so good with me. Its an incentive to get someone to link to your site that would be too busy or too lazy otherwise. You can send them e-mails asking for links but whats better than a page with a form on it with all the nessicary fields to request it and have it all go to one place.

I have tons of people linken and nobody removing the links so far. I don't think I will either because I have become a resource to their site. I even made many options for links available so they can just copy/paste code on their pages. :D

6:55 pm on May 6, 2003 (gmt 0)

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Cool strategy E_W.

Related reading: Paynt's One Way linking thread.

[webmasterworld.com ]

6:59 pm on May 6, 2003 (gmt 0)

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so much for the democratization of the web thru PR.

actually sounds like America's form of democracy - equality with a big twist of money.

here we go...PR is all the rage....now how can we exploit it to misconstrue its original intent.

7:07 pm on May 6, 2003 (gmt 0)

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I think it may be closer to the Darwinization of the web, or at least evolving in an organic manner. Those who provide a reward (think of plants and bees) will multiply.
7:51 pm on May 6, 2003 (gmt 0)

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the Darwinization of the web

Now there's a high concept!

8:41 pm on May 6, 2003 (gmt 0)

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>bees

A definite bonus in the dancing process surely, but where does the spider food fit into it ;)

>free widget

So do you have to physically deliver the widget or is it a service-type widget?

9:23 pm on May 6, 2003 (gmt 0)

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I thought about giving them a PERL script to run on their site. Then after careful consideration, I decided it would be better if I just put their IP in the @referrers and ran it on my server.
10:53 pm on May 6, 2003 (gmt 0)

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Very clever idea, EliteWeb, and good publicity too.
3:09 pm on May 7, 2003 (gmt 0)

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Customer Acquisition Costs

Everyone loves a freebie. But not everyone is worthy of a freebie.

I was thinking about this, and I it seems that a certain amount of discrimination would have to be employed in deciding who receives the freebie. Not everyone is a potential customer.

So perhaps a bit of sleuthing/market research is called for.

What got me thinking about this is that I recently received a great offer, thoughtfully written. It's worth about $50. That's a huge investment in me, but this person did their research and knows that a $50 acquisition cost is worth it to get me as their customer.

3:13 pm on May 7, 2003 (gmt 0)

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Hey, great idea, however:

>So do you have to physically deliver the widget or is it a service-type widget?

I'd also like ot know what you do if the webmaster, that has gotten a nice free widget from you, removes the link again. He has to return the widget? ;)

5:14 pm on May 7, 2003 (gmt 0)

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I look at it beyond a single link, I am thinking at a dollar value to my time going out and finding people to link or having the word spread and people come to me.

If they remove the link I don't horde them to put it back, too many links coming in. By other people seeing this link on their sites they also link even without requesting the freebie. When I go through the widget request forms for the link i just check to see if they have the link there. if they do NOT i send a email saying, your widget has been packaged or mailed. 'I couldn't find the link on your site though, if you could please put it up there, or let me know where i may have missed it' 100% of the time the link gets put up with a email saying sorry. 100% right now is a good success rate :D

5:19 pm on May 7, 2003 (gmt 0)

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Excellent concept (applause)

I'm letting smaller sites use my photo-gallery as their own in exchange for front page links back to my home page with my choice of anchor text. Works well for the cost of a few bucks of bandwidth.

5:45 pm on May 7, 2003 (gmt 0)

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today I get a professor link to me.
I am very happy.
I am also a professional person so I chatted with him about our common research interests.
link is really a fun. link to web, link to people.
3:01 am on May 8, 2003 (gmt 0)

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For the site I'm referring to I obtained about 300 new links within 48 hours. The initial plan was to run it for 48 hours but the word keeps spreading, infact the majority of links came in in the last 24 hours. :D
3:29 am on May 8, 2003 (gmt 0)

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This is too good.
I can only get 10 links a day.
I need some good way too.

How many pr5 links it needs to become a pr6?
Can anyone shed some lights?

9:35 am on May 8, 2003 (gmt 0)

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Thank you EliteWeb!

This is a tip I am going to use.

Are your "supporters" adopting your suggested Title and description?

7:00 pm on May 9, 2003 (gmt 0)

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To expand on this topic, if you want to get real snazzy with it setup your link code in database or some sort of rotation, so when each person comes to the site the text link tags change that they see to copy and paste. Or have them displayed in different orders. The code I've displayed at the top of the page, the first one there is the most used one.

The code I display for them is what they are linking with. The ones who are more blog oriented fit it into their content by talking about it just general then they mention it by site name rather than my displayed tags.

7:43 pm on May 9, 2003 (gmt 0)

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I am wondering how fast you build your links.
5 a day or 100 a day?
300 ini 2 days is incredible...
7:47 pm on May 9, 2003 (gmt 0)

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wish I had something to give away :)
7:49 pm on May 9, 2003 (gmt 0)

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The ones who leave the nice feedback in the comments on how much they love the widgets I then ask them if they'd like an extra widget to put a link to this other site, one that just needs links to it :D This is cost effective for me since I have the widgets in stock :D
7:59 pm on May 9, 2003 (gmt 0)

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I have some widgets too. But they cost $50-200/each. One link = one widget is too expensive for me.

so what can I do?

8:43 pm on May 9, 2003 (gmt 0)

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>>so what can I do?<<

You could work with a premium advertising products company, put your company name/logo on a promotional item (frisbee, keychain, etc.) and give that out as a gift. Some of the products being offered today are pretty ingenious. Sticky me if you need a recommendation.

11:27 pm on May 14, 2003 (gmt 0)

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If you're unable to spare widgets for your site as was mentioned do some promo supplies that people may like, little flashlights, matchbooks, keychains, or something and it doesnt need to be totally branded with your co. name it could have something that entertains everyone :D
6:20 am on May 16, 2003 (gmt 0)

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Has anyone tried this on google:

intitle:add+url OR intitle:submit+your+site OR intitle:add+your+site your keyword here

to find add url pages?

I like it. It has helped get links for sure.

6:06 pm on May 17, 2003 (gmt 0)

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>>I have some widgets too. But they cost $50-200/each. One link = one widget is too expensive for me.
so what can I do?

Maybe hold a raffle for the $200 widget after a few Google updates. You might not get the volume of retained links, but maybe the PR8 link "wins" the raffle. :)

8:09 pm on May 17, 2003 (gmt 0)

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>>I have some widgets too. But they cost $50-200/each. One link = one widget is too expensive for me.
so what can I do?

I've done this before, put one on Ebay at a lower price. You may not get linkbacks, but depending on the widget, it could generate traffic that could lead to linkbacks?

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