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For some people this may not be effective, then again for others it may be the secret to their success. Just by me having my link on all these peoples sites my sales have also increased at high percentages... Links and more sales, isnt that what everyone always wants :D
The crux of this is of course the fact that people like to feel thier getting something for free. They think they're getting the better end of the deal but you know - in the long run this is the best advertising scheme I've heard of yet! And relatively cheap - unless you sell something like BMWs.
I have tons of people linken and nobody removing the links so far. I don't think I will either because I have become a resource to their site. I even made many options for links available so they can just copy/paste code on their pages. :D
Everyone loves a freebie. But not everyone is worthy of a freebie.
I was thinking about this, and I it seems that a certain amount of discrimination would have to be employed in deciding who receives the freebie. Not everyone is a potential customer.
So perhaps a bit of sleuthing/market research is called for.
What got me thinking about this is that I recently received a great offer, thoughtfully written. It's worth about $50. That's a huge investment in me, but this person did their research and knows that a $50 acquisition cost is worth it to get me as their customer.
If they remove the link I don't horde them to put it back, too many links coming in. By other people seeing this link on their sites they also link even without requesting the freebie. When I go through the widget request forms for the link i just check to see if they have the link there. if they do NOT i send a email saying, your widget has been packaged or mailed. 'I couldn't find the link on your site though, if you could please put it up there, or let me know where i may have missed it' 100% of the time the link gets put up with a email saying sorry. 100% right now is a good success rate :D
The code I display for them is what they are linking with. The ones who are more blog oriented fit it into their content by talking about it just general then they mention it by site name rather than my displayed tags.