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Two links, one keyword... great targeting.

Two links for one phrase.



11:23 pm on May 4, 2003 (gmt 0)

10+ Year Member

Here is the deal, I want to rank high for the keyword "Widgets", but everyone links to me with "Blue Widgets". My domain is bluewidgets.com, but nobody searches for "blue widgets", they all search for "widgets".

Most people link to me after receiving an email when they list there site on my site. The email contains the code to link back.

I am thinking of changing that code to have two links, both to the same site, but break up the keywords. Ie:

Looking for <a herf=domain.com>blue</a> <a herf=domain.com>widgets</a>?

To the end user, it will look (almost) like a single link. To google, and other search engines, it should rank higher for widgets, no?

I could care less about the keyword "blue", as it is all to generic, but a top 3 for widgets would be great! :)

SEO practioner

12:21 am on May 5, 2003 (gmt 0)

10+ Year Member

Hello RoadRash and welcome to webmaster world!

You are absolutely right in your reasoning.

Go for it and I'm pretty sure you will do great. Keywords are great for us too. Google usually rewards sites that make good use of them, plus it will benefit your users too.

:-) SEO


6:45 am on May 5, 2003 (gmt 0)

10+ Year Member

Good to know! A little light just went off in my head about spliting the links to target a single keyword. So simple, i am sure it is overlooked alot too! :)


8:38 am on May 5, 2003 (gmt 0)

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

i'm not convinced that this is correct at all,

if the link text is blue widgets, then i think that both these keywords are "passed on" both individually (probably with very similiar weighting) and as a phrase.

however if you have 2 links. blue & widgets you may be now or in the future in a situation where the second link to the same page is discounted - this could be serious for you as your targeted keyword is in the second link.


1:31 pm on May 5, 2003 (gmt 0)

I agree with topr8. Make sure that if you break down the two keyword phrase that you actually want to build for each separately. Example, if “blue widgets” really is your term do you really want to build on “blue”. Now if it was ‘online’, or ‘management’, or even ‘personal’ I might consider but probably not for ‘blue’. I'd have to give it a great deal more thought specific to the actually case.


6:32 pm on May 5, 2003 (gmt 0)

10+ Year Member

I really dont care to rank high at all for Blue, but thousands of people a day search for widgets. If you want the actual keyword / phrase, feel free to sticky mail me.


2:55 am on Jun 19, 2003 (gmt 0)

10+ Year Member


Did you try this linking technique? If so, how are the results?


11:26 pm on Jun 19, 2003 (gmt 0)

10+ Year Member

I also want to know the true results!


11:37 pm on Jun 19, 2003 (gmt 0)

10+ Year Member

Not yet, I'll keep you updated :)


1:04 am on Jun 20, 2003 (gmt 0)

10+ Year Member

what about asking to be linked like this:

Looking for Blue <a href="http://www.domain.com">Widgets</a>

and just make the widgets part the link?

<added>oops I just checked the date of the last post and it very old - I guess this thread died a long time ago</added>


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