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As you know I have found all your threads very helpful, and wnanted to start a new one on what qualifies as a good site and how many requests have to go out to receive replies from ten that qualify as good site. In my business, I am looking for a site linked with many within my genre, i.e we are are commercial food site so I look for and have linked with many other culinary sites, and I also look for PR. I try avoid anything lower than PR4. Interesting many of our direct competitors do not link only offer affiliate programs. I am also curious as to advantage and disadv. of linking with a site that is in the same commercial space, though it seems counter-intuitive could it be a benefit SEO wise?
As always I look forward to your comments
Just search for sites and have a look at them - if the content is decent then link to them and email them asking for a reciprocal link.
Don't worry about what's *good* in terms of SE's, etc. As long as it isn't *bad* then you don't have a problem.
Linking to sites that are in your industry has great benefits - visitors will return to your site to use it as a resource. Those who don't probably wouldn't have bought anything from you anyway.