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Forum Moderators: martinibuster
In some cases I will inquire about their interest in reciprocal linking prior to posting a link so that I don't seem too pushy. I'll send them the URL where we'll post their link and include our link information. Ask them to include a title and description that you can use in their reply. This has worked for us in the past.
Try to send a personalized message. Check the contact us or the about us pages or maybe the guestbook for a name (the first entry may be from the webmaster).
Since our sites are almost always corporate, most companies assume that no grassroots or organization sites will ever link to them...they just throw money at professional associations until they get a link.
But I've found that an honest email expaling what our site is intended to do (what program) and who it is intended for gets me very good results at even the hardest core grassroots sites. In return, I recommend we link to those sites...but that can't always be done for legal reasons.
I've found that ifI approach a potential linkee with upfront information, they are almost open to giving us a link - even when it can't be reciprocal.
Probably not a good site to link too, should I be honest and say exactly why I dont want to link, or make up another nicer reason, or should I just link to them?
I feel that the personal touch is far more effective (and honest)
I usually delete the generic cookie cutter requests. Personalized requests? I enjoy getting those. It tells me that this person has a genuine interest in their link development and I'm less likely to have to worry about these links going bad later on.
Ever take a look at the links page from most of the sites using those using reciprocal link generators? It's a bit scary. :o
I have a tiered approach for this. If the site is a link farm, I just don't respond.
If the site is an affiliate-seeking but unrelated site, I explain politely why we don't do that.
If the site is a person who has a poorly made site and I don't want to be associated with it (or is a kid and I feel that a link to my site is inappropraite) I send a very polite letter explaining why not.
In years of doing this, I have yet to receive one polite response to my email. ;-) usually the repsonse from the rejected party justifies my reasoning for not wanting the link.