Forum Moderators: martinibuster

Message Too Old, No Replies

single-page domain linkpopularity

         

deepavs

5:10 pm on Feb 23, 2003 (gmt 0)

10+ Year Member



Let's say I have a product which I'd like to pomote on the one page (index.html) using long sales copy.

How could I increase link popularity without the reciprocial linking (can't use that because there just ain't a page for that)?

I have seen several such onepage domains but they usually use affiliate systems which probably generate linkpop for them.

troels nybo nielsen

5:28 pm on Feb 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you want other webmasters to link to your single page website you have to give them a good reason. One reason might be to give that page as good content as you possibly can. Content that is relevant for other webmasters to link to.

deepavs

6:03 pm on Feb 23, 2003 (gmt 0)

10+ Year Member



One reason might be to give that page as good content as you possibly can.

Does anyone have some other reasons in mind?

I mean, writing a good sales copy might turn that page into not-so-good content page but rather benefit-listing+calling-to-action page.

How to balance copy & content so it looks/remains useful for other websites & dmoz editors (for example) in the goal of gaining link-popularity? There's no use of link pop & traffic if the text doesn't sell. On the other way - websites might not link to you if the content is just sales copy.

warlordbb

4:04 pm on Mar 28, 2003 (gmt 0)

10+ Year Member



Well, I am mulling over the same question with one of my sites.

IMO, I don't think adding content to my one page sales pitch adds value to my situation. Keep in mind that my thinking of "content" is something that is of interest and valuable in and of itself. For example, WebmasterWorld is chock full of "content" (and some of the absolute best at that).

Again, IMO, if what I am pitching is that great and wonderful, and if my pitch is that good, which means my site is highly converted (meaning the visitors are buying) BECAUSE product/service AND pitch are all that good. Given all this, people will link, period. (I don't mean all you jaded SEO people :))

It is called "word of mouth" in the regular world. Here I think a lot of people call it "people who aren't aware of the value of links so they give it away".

A byproduct of all this is that, if you were to want to play in the affiliate areana, you would already be focused on what would be important to potential affiliates, which is, making your site as compelling as possible in order to convert that "visitor" into a "customer".

So, my advise to you (and to myself) is:

1. Leave the content to the people that are selling (or giving away) content.
2. Focus on making your one page as compelling as possible.
3. Make sure whatever that one page is pitching is really all that (some will say this is unneccessary if #2 is done properly but I'm going for that repeat word of mouth sale).

Disclaimer: 'Course what do I know, I'm a probably more of a newb than you. :)

buckworks

4:23 pm on Mar 28, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



If your page/product appeals to other webmasters you'll eventually pick up links "from the wild" even if you don't reciprocate, but be prepared to spend money on promotion to start getting noticed in the first place.

Consider Inktomi (and similar) pay-for-inclusion, paid directory inclusions, PPC campaigns, etc.

If you have more than one domain, of course you can link to your own one-page-wonder, but something else to consider is that some webmasters might be willing to link to your domain "A" if you link back to them from your domain "B".