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linking site that is e-commerce

are their different challenges?



3:06 pm on Feb 12, 2003 (gmt 0)

10+ Year Member

HI All,

I am thinking there are different challenges for linking to e-commerce sites-One of my problems is that the most relevant sites i.e in keyword search are actually in direct competition with us and therefore they decline.
All comments welcome,


3:18 pm on Feb 12, 2003 (gmt 0)

WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member

A link is still a link even if off topic, one of my clientís sites has no links within his industry but is number 1 on google for his main keyword


11:38 pm on Feb 15, 2003 (gmt 0)

10+ Year Member

I have an e-biz site, and develop link categories that are not in direct competition but related, ie aromatherapy products - pain management sites, natural product beauty sites, etc.. Since I don't ship international non US aromatherapy sites. Seems to work fine.


5:57 pm on Feb 16, 2003 (gmt 0)

Welcome to Webmasterworld watercrazed,

I agree with your strategy. I think it would help people interesting in link campaigning to consider not just their immediate industry but also their audience; especially as it relates to directory development. Think in terms of peripherals to your market. If you took it from a potential audience viewpoint, think about what they might also be interested in. Those partners arenít threatened by your product and itís easier to get them to make sense of not only the link but the title and description you want.

Robert Charlton

2:27 am on Feb 17, 2003 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

>>Think in terms of peripherals to your market...<<

While this definitely makes sense, and is the route I generally go, I find that in competitive and highly commercialized areas these are often the sites that tend to have affiliate links. Great minds think alike, and all that...

In these areas, I've found that searching backlinks of sites relevant to my keyword search is often more productive than searching the keywords themselves.


1:47 pm on Feb 17, 2003 (gmt 0)

10+ Year Member

Thanks everyone,

I have found a wealth of new prospects searching links of others!
Keep the ideas coming!
Have a great week!


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