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Anchor Text

what works best...

     
10:53 am on Feb 6, 2003 (gmt 0)

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If I was trying to target a keyword phrase such as "blue widgets" for example, what would work best in the anchor text of incoming links :

a. "Blue Widgets"

b. "Blue Widgets For Sale"

c. "Online Blue Widgets"

d. "Widgets of all colours - Blue, Red, Green"

Basically I cannot determine if having the exact keyword phrase on its own is the best.

6:37 pm on Feb 6, 2003 (gmt 0)

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Hi,

It depnds on what your site is there for. If for sale of blue widgets then B. My reasoning is the traffic would be more targeted. Might mean less traffic over a generic term but it would convert better for sales.

Just my .02,

Brian