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Pure PR or a number's game?

     
2:22 am on Feb 2, 2003 (gmt 0)

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Hi,

Just a little confused based on previous posts I've searched. Is it high PR that is the ultimate goal or do the # of links into the site make a difference?

If it's the former, why not get a PR7 directory link from ODP, Yahoo, etc. and be done with it?

thanks for any responses,

scott

2:34 am on Feb 2, 2003 (gmt 0)

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WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Not that simple - if a single link was PR7 and a bit higher and no other links going elsewhere then you would receive PR7. But PageRank itself isn't much good without being relevant to your topics, and there are 100 other ranking considerations to factor in.

Links/PR are two - 98 to go.

2:36 am on Feb 2, 2003 (gmt 0)

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hi scott,

thanks to join in-to webmaster world. it's nice to see such a question in here. if i were the most popular search engine engIneerER on earth i would like to please being asked this question.

'if they think about the people they think about' (cnn).

,com. but nevertheless, you never know what your audience is. if you like to please them all at best - if you really like it - you're one of the best.

- silly post: just Joking ,-9

3:26 am on Feb 2, 2003 (gmt 0)

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If it's the former, why not get a PR7 directory link from ODP, Yahoo, etc. and be done with it?

For one thing, you can't always get a PR7 link from either directory -- there are plenty of sites with a link from both ODP and Yahoo that themselves have a PR4 or less for their own index page.

But more importantly, the "ultimate goal" isn't either of your options: it's driving targeted traffic to your site. One means to that end is achieving good rankings for specific search terms. To do that you need links from high-PageRank sites to build your own PR (since we're talking about Google), but you also need links from related sites. And don't forget that another means to your end is direct traffic from those links.

PageRank tunnel vision is too easy to fall into -- if the goal is link development, work to build a strong set of links from good sites. PageRank will "happen" naturally.

And you can't "be done with it," because your competitors won't be. Next month they'll presumably have more backwards links; you'll need more too if you expect to maintain or improve your positioning.

 

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