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I was very pleasantly surprised to hear back from 5 out of the 6 right away. All were in favour of reciprocating links! There are a wealth of links to be had which are on theme with my site, but I wondered if my plan of execution is the correct way to go about it.
I was planning to add an additional link on my index page which would go to a second level page. It would read something like (keyword keyword around the world) I would then have descriptions of each site and the services offered by country and region.
Is this how you would go about it? Is there a better way?
On the links page, I structure it just like the SERP's. I use a short keyword rich linked title (3-7 words), and then a 15-30 word description after the link. This is for the users benefit as people do not like to click on links not knowing where they are going. I'll also include a line somewhere letting them know that we are not responsible for the content of those sites and that the links will open a new window so as not to take them away from the site.
Keep your descriptions brief and on target. I'll normally go to the page I'm linking to, use their title and their meta description if available. If the meta description is not available, I look at the first paragraph on their page to see what I can extract making sure to target the primary phrases.
P.S. When linking from other pages on the site, make sure to use a bookmark and take the user right to the link on the links page that you are referring to. This puts them right where they need to be, and they can read your short description and decide if they want to follow the link.
Many times I will also provide a link back to the paragraph where they just were (another bookmark), so they can easily jump back and forth between pages.
[edited by: pageoneresults at 10:14 pm (utc) on Dec. 2, 2002]