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I'm very new here, and pretty new at this reciprocal linking stuff.
A quick disclaimer: The whole subject of rec. linking seems to revolve around Google's PageRank quite a bit. I understand how important this is, but I have a question that I want answered without the bias of PR involved.
I know for a banner exchange with another site I would expect a 1:1 ratio of impressions to impressions right? Well, wouldn't the same apply to reciprocal linking?
I've read through quite a few posts here, but most seem to deal with PR.
I see the value in having a site link to mine, so...
Let's say a site with 1/5 of my traffic wants to exhange links. He says "Put a link on your home page and I'll do the same for you". While this is great for him, it's not as good for me.
I was thinking about just using phpadsnew to administer links the same way I do banners, but what a hassle to setup all the accounts / links / campaigns.
So, any suggestions on how to handle this?
Thanks in advance!
Don't think it can be done really. In general, I will place links to site that I believe, will give a genuine benefit to my user. Weather they link to me, or not, is not the most important thing.
I try to keep external links off my homepage but do not have a dedicated links page, nor do I hunt down links on other peoples link pages. (I believe google may award very little PR for a link on a page with dozens of other external links and you will get very little direct traffic)
In short place links were they will most useful for your user and offer other sites links to pages that will most benefit their users.
It's regrettable that we have this term, reciprocal linking as the primary way of describing this important process. I would be better named, link partnering or something.
I would say that a link that opens in a new window can be read and then closed again very easily, a user is less likely to browse the rest of a site.
It is a very small point and just an example really of how hard it is to get a 100% fair exchange.