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Reciprocal linking within themed site

3:57 pm on Nov 12, 2002 (gmt 0)

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I'm trying to put together a link campaign for a client in the printing industry. There business is purely printing services and products which they offer to 10 specific industries.

Each area of the site acts like a micro site dealing with the particular services and products they have to offer to that particular industry. i.e there would be an area of the site totally to do with the car parking industry and what services and products they offer to that industry, and any news or information related to the car paring industry.

They want to increase visibilty and brand awareness for each seperate area of their business. What would be the best way of setting up a links page. Build a seperate page for each specific area of the site. Then offer a site within the relevant industry a link on that page, or build a directory of links deep within the site.

Would it even matter if the links pages were seperate, will Google assume that the site is not within a theme anyway, even though content wise it is.


4:11 pm on Nov 12, 2002 (gmt 0)

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WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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What is your intent, provide a trail for spiders or is it strictly for human navigation?
8:40 am on Nov 13, 2002 (gmt 0)

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My main aim is to set the site up in a way where google can distinguish the different themes contained within the site.

By adding a relevant links page to each specific area of the site I was hoping to reinforce the theme.

Also, if someone interested in the services/products offered to say the mass transit industry enters the site at that level, then I would assume that offering them links to resources from there would be better than them having to navigate to a directory, then into the relevant links section.


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