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We’ve talked about this topic not too long ago with Ruling Handed Down in Danish Deep Linking Case [webmasterworld.com] You may not think this affects you but it could at some point and deserves a read though at least. Also, To Deep Link or Not To Deep Link [webmasterworld.com] which perhaps hits closer to home.
I’m still interested in people’s take on these issues.
What’s the line we should be taking? Do you ask before you link? Should we have to? Along with that I wonder about our responsibility in what we ‘say’ about the site we’re linking to. In other words should we be concerned about the anchor text folks use to link to our site and the anchor text we use to link to others?
I deeplink all the time...and people deeplink to me all the time. GOOGLE would cease to exist if it weren't for deeplinks.
About 6 months ago a competitor put up their new 'Terms of Service' or something like that. They said, "No linking to us without our permission..."
I promptly contacted one of their advertisers and said,
"Gee...I'd love to link to the page you advertise on...but the owners of the website have said I can't do that without their permission. That's too bad, because I don't have the time to request permission. Secondly, no webmaster in his right mind is going to ask for permission-they just won't link to your page. So...sorry you'll end up losing customers...blah..blah."
In a matter of days-the NEW 'terms of service' was void of any linking directions.
It's just a thought that happened to work. (BTW-I never did link to that site again-I was still ticked at them because they had written the terms with me in mind.)
About the anchor text:
I always considered it a "mini-editorial". Meaning that I can say whatever I want about them, as long as it is within journalistic standards. (I know- I know -that's an oxymoron:>)