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Forum Moderators: martinibuster
On launching a new site you get most of the vistors from Directories and search engines, but in the long period links are very important and count for half of the visitors.
Unfortunately it is not so easy to get free links. The best links come from specialized-niche portals and usually you have to pay to be in.
So in general, links bring in 40 to 50% of traffic for well established sites.
But across the board what is the average for most sites.
Also talking about Search Engines/Directories, for established sites, how much traffic do they send. Anyone got any figures for that. Obviously new sites would get an initial surge.
One site I swapped links with has sent me almost as many hits as google has and I have decent placement on google for my keyword (Right now I believe I am listed 11th for the keyword, which, according to overture search term suggestion tool, got searched for 45,780 times last month)
Just find some highly trafficed sites and really twist their arm to get your site listed high on their "Links" page.
It all depends on what size pond you swim in.
joined:Nov 20, 2001
I have never really seen a general statement on how much traffic links bring a site. I think it really various on the site and the type of links it has.
From my experience, when I have been "picky" or selective on my link exchanges, I usually get 50-70% of my traffic from links and the rest is from search engines (where I am ranked well due to the links) so you could almost say 100% of my traffic is from linking :)
42% of the links traffic comes from just three sites, with a very few links not sending any traffic at all, many others sending less than five hits. Makes me wonder about the time I spent getting them, but they add up, and by contributing to PR help with the search engines.
Another 9% of the links traffic comes from various forums, either from explicit links in postings or from my profile.
I contributed a page to another site, it has sent me about 4% of the link traffic (good news!) but handily beats my similar page in the SERPs (bad news!). All in all I feel that it increases my visibility, hence is worthwhile.
I just got a really good bump up in Google traffic from the last update, so my links are not doing as much, but then better SE results means more sites will find and link to you, and more links means a higher PageRank on Google, so it's all a big cycle.
A lot depends on effort, too. If a webmaster devotes a few hundred hours to generating good links, he'll get more link traffic than one who waits for the links to happen on their own.
Time spend getting links is well spent - it diversifies the traffic base of the site, and, of course, has a beneficial effect on searches, too.