Better to have all links to one site?

[champbc]

Is it better for your Google rating to have all reciprocal links directed to one site or to have a site with different categories of reciprocal links that you click on?

[Digimon]

I'm not completly sure if I have understood what you say but I'll try. If all the links points to your home page your total PR will increase. If the links point to a category the PR of that category and subpages will increase. So, I think the best it's to have links pointing to your homepage with Keywords in the anchor text.

Hope it helps

[paynt]

Hi champbc and welcome to Webmaster World.

Digimon suggestion is certainly valid. Personally though I like my links spread out on the site, helping to raise the PR of the individual pages, which appears to help bring up the rank of those internal pages. Internal pages are usually better optimized for a specific keyword/phrase and raising those pages PR seems to help move them up to where they can be found in a search. I believe this is good for the site, for the searcher and for the search engine.

I think it was Brett that suggested it was better to get 1 visitor a day on 50 different pages then 50 visitors to one page.

Also, besides the keyword optimization of the internal pages is the content. I prefer to link relevant content to relevant content. I found this is a great way to encourage linking. Instead of asking for a link to your home page, ask for a link to content that relates to their site. This can act as a way to add to their content, in a roundabout way.

With linking I personally think not only of the PR and Google, although that was the main point of your question, but how this link will add to the site and to the visitors experience.

[wasmith]

I tend to like links deep into my sites, where i both place content and invite links. Tends to give my sites the impression of a multiheaded dragon to my keyword competitors (when there are multible fronts on keyphases).