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I suggest we take our linking strategies outside this box we've created for ourselves in what I now think is a mistaken belief we understand what Google wants.
What are some of the basics we've already looked at?
1. The PR of the site.
2. Where the link is placed within the site and on a page?
3. In what form the link is presented and followed?
4. Maybe the theme.
5. Where and to what neighborhoods is the site linked to?
When we look outside this box, what else is out there?
An example is articles. I'm a big believer in marketing with articles. I look at the presentation of them on a site, then the linking and archiving through the marketing opportunities. Having someone present an article you've written is great stuff, especially if a nice little bio with link included. Even better are those nice 1/3 articles with a pre-selected text link back to the rest of the article. What more is there really?
I believe getting this far is a big deal when you consider it. What more can you get from your efforts? What more can you offer? This is linking outside the box. Those ideas generated and pursued once the basics are taken care of.
Anyone else have any ideas about this?
I ask becuase this very issue just came up with a client of mine who wanted to get copy from another site related to theirs and the webmaster was afraid of giving the copy "as is" since they get excellent PR from Google.
You know what my feeling are on this. I believe a article with a link back to the author is the very best way to go. It lends authority in my opinion to both the author and the website hosting the article. I do not believe that the average site can have page after page of links going out (this is being discussed now in another thread). I also believe that directory style sites do not get penalized (outbound links) for this like the average site will.
I will continue to look for quality sites that are in need of recipes and send mine along.
If you give the same article to several sites and they all post it, and you post it on your site as well, would you (and the other sites) be penalized (in terms of Google ranking) for duplicated copy? Could this (or should this) be considered as Spam? - Total Hosting
You raise a good point. Iím not into overkill so I suppose itís fair to say that I prefer to place the article on the hosted site and only once on an external site, at least in the same format. If itís a good article I may suggest reworking it to not change the content but to change the format so itís not duplicated. I would then give it a different title but thatís only if I find another really good site to place it on.
I look at the keyword list first. If I have 50 really fine keywords I want to draw from itís probably in my best interest to create 50 great articles, one for each, and then get those placed.
When I think about linking outside the box Iím thinking about what else I can get from this networked site, beyond the initial contact of asking for a link exchange.
The Contractor Ė Iím in total agreement ;)
Chef_Brian Ė Thatís great Ė youíre working with what you have and within your niche. Is there a way to stretch that? Could you work up a guest spot as an ĎAsk the expert Chefí? Could you schedule an online chat through another site? What about themed sites Ė perhaps an herb site Ė can you offer a guest column about using fresh herbs to make food gifts or something along those lines?
When I think of linking outside the box Iím trying to stretch the value of the link. We started the brainstorming on this at Increasing Traffic from Reciprocal Links [webmasterworld.com], although I believe we have a long way to go.
I think the best way to promote creative reuse of your articles is to indicate their availability on the site where they appear. A few other ideas:
1) Direct submission to other sites, as Chef_Brian does
2) Spam the WMW Content Forum
3) Uhhhhh, any suggestions?
Because this content was often hard to come by, ie traditional snobbery of Golf Courses the work I did had high value to others as well as improving my site.
So linking outside the box in my case involved creating a new valuable commodity specifically for my purpose.
My point being if you put in the work and create something new it will by default have value and give you an edge to escape the box.
Spam the WebmasterWorld Content Forum - rogerd
Qualify that with hahaha and weíre ok rogerd!
Thanks shanz for your input. I enjoy hearing about successes people have with their promotional activities and thatís what this is all about. Not only going for a link but also using it to bring extra promotion to your site. Turning a chore into an opportunity.
Is anyone having success with something like, ďAsk an ExpertĒ? Think of all the fields that this would work for, from cooking, and through golf, realtors or tour guides. Or perhaps guest spots in a newsletter. The more we talk about the need for content and content as king, the more opportunity we have to turn that around to something beneficial for both sites.
Think of all the discussions about Google as the main source of traffic and thereís been fear about this shared between us as a community. So again, I believe taking these linking chores we do to boost or position with Google and pushing the envelope Ė drawing targeted traffic, establishing relationships with other sites, and creating a solid presence in essence not only strengthens our position and eventual PR with Google but acts as a terrific buffer if the bottom should fall off like it has for so many others.
Look at the discussion started by Mayor now called, Link Leper [webmasterworld.com]. Hereís another twist that I believe reinforces the need again to think of your linking outside the box strategies. Follow some of the comments the discussion has drawn out.
Remember, there is more to a link than just PR, there is also traffic, and some Low PR sites may have enormous traffic from email lists or whatever. Ė Woz