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Forum Moderators: martinibuster
I would recommend trying for as many inbound links (from relevant sites!!!) as possible. Certainly, try to get links from high Page Rank sites, and try for keyword based linkage. IMO, though, Page Rank shouldn't be your only consideration. A very visible link, even on a less popular site, can be a steady source of visitors. Usually, of course, high Page Rank sites are often higher traffic sites anyway, so your twin objectives can be satisfied together.
I think the idea of linkage as an independent source of traffic is greatly underrated.
I worked with a pet company for quite awhile and we found those top 100 pet sites pulled in quite a bit of traffic although contributed very little to the PR. I think it really comes down to thoroughly researching your industry for all opportunities and then pick the ones that will work best for your niche. With this pet example I found that the folks who were attracted to what we had to offer loved these top 100 sites.
Without getting caught up in link scams or the great no-no link farms and such > I believe itís good to allow some flexibility in your pursuit of linking opportunities and as rogerd suggests > donít forget the potential traffic in the equation.
I thought it best to point out a few other discussions that are helpful with this topic. I consider these classic for this particular subject.
Link Exchanges [webmasterworld.com]
and this is great
Prompting sites to reciprocate links [webmasterworld.com]
and this one is short but sweet
Link Worthy [webmasterworld.com]
And of course this
The Infamous Link Popularity Campaign [webmasterworld.com]
Link-Swapping & Theme Dilution [webmasterworld.com]
Even though weíve talked about these issues in the past doesnít mean we shouldn't continue to revisit them. The big thing about linking is itís not going away. What I think folks donít like is that we keep getting caught when we try tricks and youíll see that as you read through the points covered in these discussions. Maybe it does come down to building relationships with other websites.
About this "link to pages with PR5+" notion. That's all well and good for the current snapshot of the site, but it ignores a site's potential for the future. If you find a potential linking partner that's well suited to your theme and seems to be doing things right, then I say ask for a link, no matter the PR. None of us has a crystal ball and can know what that site is working toward in the future. Two- or three months from now, when the link finally gets up and into the mix, that site's PR may have grown. And so on.