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During the link building campaigns for different keywords, should I point the links to the sub-pages or to the homepage? That is, should the link with anchor text "black shoes" point to the home page (shoes.domain.com) or (shoes.domain.com/black-shoes.htm)?
Targeted for that specific keyword.
You mean, targeted for those specific keywords, right?
You said every page of your site is each targeted for 15 keywords phrases. So no matter what page someone lands on, it is relevant for 15 different keyword phrases. Isn't that what you said?
Okay, all pages are optimized for "shoes" in general, but if you are looking for "blue shoes" you do land upon a page that is "shoes"-related. From that point onwards you can choose what you want to do.
Yeah, keyword(s). Like:
light blue shoes
dark blue shoes
One would think these links would power the site and get better results in the Index but the opposite has happened. It seems like developing valuable unique content is a waste of time?