OK To Pay to Receive Links?

Any consequences?

[ffctas]

I saw a site that is offering to pay for incoming links with a merchandise coupon. Will this lead to any consequences from the search engines?

[martinibuster]

Probably not, unless maybe if someone rats them out.

[Robert Charlton]

I saw a site that is offering to pay for incoming links with a merchandise coupon. Will this lead to any consequences from the search engines?

I discussed this exact subject with Matt Cutts, and he said that it would be crossing a line that he recommended not crossing.

I think martinibuster's answer also applies.

[sunny_kat]

Not, Until the site you link to not banned by Search Engine's