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More Difficult To Get Quality Link Partnerships?

Is it just me, or are quality links getting harder to find.



3:27 pm on Jun 8, 2006 (gmt 0)

10+ Year Member

For a few months now, we've noticed that the number of quality partnerships (3-ways typically, less so reciprocals) we're getting is much, much lower. Our ideas of why this may be are:

Too much junk email from crappy sites have made Spam filters or Webmasters themselves way too picky. Kind of a "baby with bathwater" syndrome.

Our link exchange template may have been flagged as spam?

Good webmasters only exchange links with sites THEY seek links from.

Webmasters are getting flooded so much that our normal time-to-link-removal (10 days) has become too short.

These are all speculation, of course. Anyone else out there experiencing the same deal? We know it's not a PR thing, as all of our pages/sites are at least 4, which previously we saw as a bit of a quality benchmark. We also don't run directories, either, preferring individual link pages.

Any insights?


5:05 pm on Jun 17, 2006 (gmt 0)

10+ Year Member


Perhaps it's not worth the effort and G can see through the link manipulations so fewer wish to participate.

As for the effort, recently went through all link exchanges on all my sites (7 sites) and on average deleted 90% of outbounds. Either my link was no longer showing because they took it down who knows when on recip site, or their link page/directory is no longer in the G index.

When I think of, the now wasted effort to get those at the time good exchanges, I just shake my head. Not going to do that again.

If someone wants to exchange a content page for content page link with me I'll do it, but that's it. I'll be watching my link back like a hawk too.

Can't believe the sheer quantity of dirt bag low life webmasters out there. They will delete your link after awhile or deindex the link pages down the road. Like I want to be on some link page anyway.



5:46 pm on Jun 17, 2006 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Remember that a lot of pages are in and out of the index these days through no fault of the webmaster. Try not to kick out a good-faith link partner who's just going through a bad patch.

Stop trading links just to impress the search engines, and focus your efforts on giving and getting links that would make good sense to your users. If you please your users first and foremost, such links usually please the search engines well enough anyhow.

Better still, those are the kind of links that can set you free from the search engines if you get enough of them.


5:43 pm on Jun 19, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

For a few months now, we've noticed that the number of quality partnerships (3-ways typically, less so reciprocals) we're getting is much, much lower.

That's to be expected. It's like being surprised by heat in summer. It's summer, it's supposed to be hot. I haven't seen a decent link request in years.

For me, Rule #1 is: Never exchange links with anyone who emails you with a link request.

What would happen if all the SEO's started following this rule? Only non-SEOs will be handing them out, and those are the links I am after. So I don't mind if an SEO declines to give out links because I generally don't ask them.

neckar unrivaled

11:38 am on Jun 21, 2006 (gmt 0)

5+ Year Member

Letting other email request to you isn't all that bad, I have guidelines on what I'm looking for on my site, where I have a special submission forum for it. If I get a normal email I just delete it. Plus you already have the right not take someone for whatever reason you choice.

I watch my link trades almost everyday. Plus I also go out of my way to get to know them and even help them from time to time. Finding good link trades is hard and I will say a few sites I have link to are below what some would call good sites. Which in a way they are good sites, they just need time to get going.

I know what thats like. My web site went almost 4 years before anyone would link trade with me and it didn't last long as they block the page they link me to with a robot so it didn't help and after 2 weeks they removed the link. So I know how that is. It takes time to find good link trades.

My rule is, if your out looking for link trades, your not working on your site. The more content you have on your site, good content and up-to-date your site is, the link trades, traffic and PR will come all in due time.


4:41 pm on Jun 22, 2006 (gmt 0)

10+ Year Member

"I haven't seen a decent link request in years."

Martinibuster: I'm wondering what this means? What's 'decent' to you? As you appear to know what you're doing, I'm sure a lot of us would like to know.

Buckworks: I totally agree with what you're saying. We always give our link partners good notice before we pull their links. 50% of the time, they've just accidentally removed the link. Assuming everyone is evil is never a productive move.

Neckar: you say: "The more content you have on your site, good content and up-to-date your site is, the link trades, traffic and PR will come all in due time." Let's be honest here: if all you do is create new content, "due time" will be quite a wait. Like years. Let's not fool aspiring webmasters into thinking exchanging links is dead. Clearly, it is not.

Others experiences may be different, but we've found that by using automatic link checking software, we've been able to keep our partnerships going for years in some cases. All it takes is a bit of good faith, and you get the "link aging" you want.

Just wanted to dispell the somewhat bitter tone here. Let's face it, exchanges still work.


9:09 pm on Jun 22, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Defining what's decent can be done by defining what's not decent.

For instance, I just received a request a few minutes ago. The website is a butt ugly template, whois shows it was regged at GoDaddy with hidden ownership on May 1st, 2006 (a month and a half ago). Oh, and the domain name has 21 characters, including one number, in it.

In terms of quality, all of the above point to a bad hack job. The email itself makes reference to how this is going to benefit me (excuse me while I barf)... to paraphrase the email, they say start out saying this could benefit the both of us, then the next sentence states that they have found that exchanging links is a good way for them to generate qualified leads to themselves.

When you visit their site, you see a link to their other stores (they are interlinking to themselves). There are ten links to stores selling everything from meds to gift baskets to a stock trading website.

There is no original content on the site, just a few pages of pictures and stuff to buy. There was no effort expended to making this a destination, and sorry, but in my opinion, if you want to attract links you should make your site a destination.

So in terms of quality, it extends to your domain name, your content, the email you are sending, who you link to from your website, and sometimes how long you have been around (the longer your site has been around the more authority that's going to give to you, but you can overcome that shortcoming with seriously good content). Overall, imo, a site with seriously good content is going to deserve the most links and will be in the better position.

And no whining that you're an ecommerce store, you can still have good content. Being a merchant is no excuse for not having good content.


2:04 pm on Jun 23, 2006 (gmt 0)

10+ Year Member

Thanks Martinibuster. I see what you mean. We get a lot of those ourselves! Sadly, these kind of emails ruin it for all of us. This is precisely the "baby/bathwater" situation I was talking about.

Well, looks like it's now a part of life. I guess we'll just have to keep slogging.

neckar unrivaled

11:44 pm on Jun 23, 2006 (gmt 0)

5+ Year Member

I generally don't check the whois, most of the time if I get a link request, I check the site and with in first look I can tell what kind of site it is. Generally sites like that don't look very good and you can tell with an out number of links on them. I myself have made about 8 link trades. That's a lot of links, I generally wont go anymore then that. Only because to many links can make you look bad. I was on a site not to long ago that had 151 links scrolling in a ticker like box on the side of every page.

I didn't mean to give up link trades, but if you stop and think about the number of hours you spend looking for good link Tades, the time could be spent on the content. 3 of my links trades came from the webmasters finding me and after a month or so they request link trades and its been great as we've help each other out a great deal.

I think it just comes down to what you offer as a site. If your site is to selling stuff, you should be spending money on ads and other media like that, not link trades because personally if I go to a online story and I see a list of link partners on the site I wont buy from them. It just seems unproffesional to me.


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