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What would you consider too many inbound links within a given period?

Trying to avoid being penalized

     
3:12 am on May 3, 2006 (gmt 0)

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Having read some of posts here regarding linking strategies, there are a few questions that I cannot seem to find answers to.

1. I have read a few times that when acquiring links to be careful not to get too many too soon. What is considered too many, and in what given time period? And are we talking too many to a certain page or site wide?

2. Is a reciprocal link better than no link at all?

3. Is an IBL from related authority site with the anchor text reading ‘web site’ (this is how they link to all external sites) still a good link? Or will the absence of relevant anchor text degrade the value of the link?

I am trying to structure my linking strategy to benefit the user while still getting the maximum benefit from the links themselves.

11:52 am on May 3, 2006 (gmt 0)

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1. A general rule I follow is to try and get up to around 5 new links per day.As long as they are on target, there should be no problems.

2.Yep, reciprocal links are better than no link at all. Just disregard the search engines and think about whether the link from that site would be a possible benefit to visitors.

3. The absense of your desired anchor text could effect the value, depending on the text around it. A link from an authority site is always a good thing and the vote still has value.

If you structure your linking campaign to benefit your users, you should not come across any problems.

4:34 pm on May 3, 2006 (gmt 0)

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My opinions...

1. I think "too many" is industry dependent. It might be normal for a news site to accquire a hundred a day where as if your site is on crotcheting doilies, getting 5 links a day may appear a bit suspicious. My general theory is to legitimately promote your site and you should be ok.

2. Any link that can bring me traffic is a good thing in my book.

3. Anchor text is always good, but I'll take an authoritative link that says "visit this site" over a recip on a low traffic site with my exact desired anchor any day of the week.

My two cents...

4:44 pm on May 3, 2006 (gmt 0)

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I don't buy into the whole acquire links slowly thing. I don't buy into acquiring massive links through sketchy schemes either. Lately, I have been concerned with acquiring quality links, and these come slowly anyway, so there you go.

DXL

3:36 am on May 4, 2006 (gmt 0)

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To Justdave: five link requests a day doesn't seem too bad, considering only one in those five people ever seem to actually link back.
1:39 pm on May 4, 2006 (gmt 0)

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considering only one in those five people ever seem to actually link back.

I wish. I usually offer cash incentives or a good quality link in return with my link requests and I don't get anywhere near one in five people responding. I'd be interested in learning some tips from someone that has this good a success ratio with link requests.
2:41 pm on May 4, 2006 (gmt 0)

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>> don't buy into the whole acquire links slowly thing.

agree. Say a site gets major exposure in its topic area (tv, news, ect), is hundreds of inbounds quickly going to hurt this site? doubt it or at least this is how most "authority" site got to be "authority".

but then again in the above scenario, the inbounds are probably the result from somewhat "good" neighborhoods as apposed to hundreds of "bad" inbounds

IMHO

5:19 pm on May 4, 2006 (gmt 0)

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>>>as opposed to hundreds of "bad" inbounds

Exactly.

6:12 pm on May 4, 2006 (gmt 0)

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Hm I wish I could worry about getting too many links per day. I find it so hard these days to get a good link.
6:16 pm on May 4, 2006 (gmt 0)

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It is all about domain. I can pump a zillion links at a new site ( com, net) and it will not rank for #*$!e. Weird tld's is a different matter. Give me a site 2 years old I can zap links at it and make it #1 in a few week.

Gain links slowly get trust, then you can throw anything in any amounts at it and it will rank. All this 5 links a day stuff is bull unless you are just starting out.

8:12 am on May 6, 2006 (gmt 0)

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I agree with crush.
We go for 100 links per month mostly 3 way and these do help with established sites.

Bek

6:15 am on May 7, 2006 (gmt 0)

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...mostly 3 way...

Easy to spot and clearly deceptive in intent. Not good.

6:30 am on May 7, 2006 (gmt 0)

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I believe the nature of links is more important than the rate at which they occur.

Bear in mind that naturally occuring links are likely to be all differently phrased -I am sure that search engines can use this to spot sites that are link harvesting a mile away.

11:33 am on May 7, 2006 (gmt 0)

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I've been studying links for a long time and my opinion is: the more the merrier. If you can acquire thousands of real links in a short amount of time, you'll do well.
11:58 am on May 7, 2006 (gmt 0)

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Well a sudden huge increase in the backlinks is considered as spam. Search engines like Big "G" (Google) consider it as spam and penalize the sites. So its always better to generate backlinks in a pace that search engies do not consider it as spam. A big site may so many backlinks in a day, which is not same for a new site. It also depends on the nature of the business.

A news site may have many backlinks in a day but its rare for site such as "california shoes". So number of backlinks depends from site to site.

3-5 backlinks is considered to be good for a new site on daily basis.

Your thoughts please............

2:04 pm on May 7, 2006 (gmt 0)

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Easy to spot and clearly deceptive in intent. Not good.

This statement is wrong and misleading. 3 way links are not clearly deceptive in intent and are not easy for SE's to spot. 3 way links on a large scale is another matter. If a whole bunch of pages from site A link to site B, and a whole bunch of pages from site B link to site C, and a whole bunch of pages from site C link to site A, well that's probably not very good for the visitor and should be easy to spot by an SE.
Triangular linking of 3 sites owned by the same person and hosted on the same server could also be easy to spot and probably not very beneficial to visitors.
There is absolutely nothing wrong with a simple 3 way link exchange between related sites.
More discussion on 3 way links here...
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5:33 pm on May 7, 2006 (gmt 0)

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3 way links are not clearly deceptive in intent and are not easy for SE's to spot.

...We go for 100 links per month mostly 3 way...

Triangular linking - detectable?
Beating the dead horse, I know, but still...
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5:55 pm on May 7, 2006 (gmt 0)

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PS - To respond to the original post...

I think that for a site manually sending out emailed link requests to other site owners, requesting one link at a time, chances are that you're not going to be getting inbounds too fast.

But if you start getting ROS (run of the site) links, or if you use a link builder who is giving you links from many pages on his network, that's where, IMO, you might start getting into trouble.

I would never have all, or even the majority of my links be recips, but if recips make sense for the user, then they're OK. Regarding what kind of links make sense for the user, read Liane's excellent post of a week or so ago...

Linking Strategies
What works ... in my humble opinion
[webmasterworld.com...]

I prefer a smaller number of good quality links over a large number of crappy ones.

Or will the absence of relevant anchor text degrade the value of the link?

Relevant anchor text always helps, but a "click here" or "web site" type link from an authority site is better than no link at all. Check to make sure that these links are in fact direct href links. Many authority sites redirect their outbound links through click counting pages, and you may well get no boost from these (and perhaps might even encounter some problems).

[webmasterworld.com...]

6:14 pm on May 7, 2006 (gmt 0)

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3 way links are not clearly deceptive in intent and are not easy for SE's to spot....There is absolutely nothing wrong with a simple 3 way link exchange between related sites.

I think I read somewhere that a lot of those three way link request emails end up getting forwarded on to Google's spam team.

Personally I would not send out any request for any of my sites to strangers that I didn't want the Google spam team to read.

5:31 pm on May 8, 2006 (gmt 0)

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Thanks to all who have contributed. I have learned a lot more than I bargained for.
5:45 pm on May 8, 2006 (gmt 0)

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a sudden huge increase in the backlinks is considered as spam. Search engines like Big "G" (Google) consider it as spam and penalize the sites.

That is webmaster superstition, not fact.

6:28 pm on May 8, 2006 (gmt 0)

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In their December 2003 patent application to the USPTO, Google speaks directly to this topic. The following is directly taken from their application. It's a great document, all should read it. It is roadmap to the basket of tools Google may use in the future.

[0077] The dates that links appear can also be used to detect "spam," where owners of documents or their colleagues create links to their own document for the purpose of boosting the score assigned by a search engine. A typical, "legitimate" document attracts back links slowly. A large spike in the quantity of back links may signal a topical phenomenon (e.g., the CDC web site may develop many links quickly after an outbreak, such as SARS), or signal attempts to spam a search engine (to obtain a higher ranking and, thus, better placement in search results) by exchanging links, purchasing links, or gaining links from documents without editorial discretion on making links. Examples of documents that give links without editorial discretion include guest books, referrer logs, and "free for all" pages that let anyone add a link to a document.

6:49 pm on May 8, 2006 (gmt 0)

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I have the power to throw links at anything and I can tell you from first hand experience it does nto matter how many you throw at it once you have trust rank, it works a treat.
7:31 pm on May 8, 2006 (gmt 0)

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Yes, pshea, I am familiar with that document. What Google is doing is statistical analysis of what constitutes spam, but they're also looking at relationships and identifying sites that are likely to be involved with link spam.

As long as you're outside of those neighborhoods, you're ok. That's why the topicals work so well.

So for instance, I have a blog about controversial politics that I rarely ever post to, but when I do, I ping a few other blogs about it and next I know people are linking to it from all over the place because they think I should be arrested, or are linking to it because they think I'm a genius.

Regardless, the site jumps to position five for a one word term, and after a couple weeks it wears off and falls back to the second page. No biggie. It continues to rank for new phrases and everything else it has ranked for, same as ever. No downside.

The leather meets the backside and stuff begins to happen
The fact is that this site is dormant for three to six months at a time, then the backlinks go haywire accumulating a ton, then goes back to sleep. If the above theory were true, then my site should get penalized and sandboxed as spam, but it doesn't.

So what that means is that what we are dealing with is more than a simple speed issue. In other words, we're not talking about 1 + 1 = 2, or simple addition, so to speak, we're talking calculus. To reduce it to a simple rate of attainment formula is missing the point entirely.