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I've been asked to undertake a link building campaign for a large company and it's getting launched right away. The link building strategy is easy enough but how about announcing the site effectively.
I can do the pr and press release stuff but can anyone give me a fresh outlook on this. There's got to be something that I could do better here.
No I'm afraid not mate, This site has a music theme so I'll have to look to that industry and promote from within.
The problem is we've got zero dollars for promotion and I feel I'm already climbing a mountain and I've not even started yet.:)
you say "music theme" so I am not sure if this is a music company or not. However, assuming it is, and assuming the company has product samples to give away, you could run a small competition whereby entrants need to visit the site and answer questions by collecting information as the view pages. Or something like that.
This would get traffic up and brand the company in the eyes of the visitors at the same time. You could also liaise with a local radio station or network to announce the competition, and so on.
Just a few thoughts.
The problem we face at times is that most people still think that everything to do with the web is free.
Thanks very much for your input here. I think this is a lost cause, and it's too late really for me to become involved in the announcement of the launch.
I'll move on to the link building campaign and make recommendations.