Linkage basics

[woody]

Hi

My site is listed on many directories, is there any advantage to having a page on my site linking to these directories and if so, should I link to the main page or to the result page of a search for my site.

If I create a popular subject site and link this to my main site, will this be beneficial (I think I know the answer to this one already) also is it better to be subject related or not or is it a case of more popular subject=more hits=more benefit to my main site

Are there any more basics of linking that I should be aware of

Cheers
Woody

[IanTurner]

If you create a popular subject site - of course it should link to your site!!

Banner ad on the front page would be a good start.

That is a situation that most of us just dream of.

Linking to directories, I am not sure on, though I'm sure there are some with views on the subject.

[paynt]

Hi Woody,

I always link to pages, directories and others, that link to me. Nice reminder for the spiders that these exist.

My suggestion for linking basics is to go up to the site search at the top of the page and run a search for any of your specific link questions. There is a wealth of information listed there. Things you might want to think about in your search are:

Link weight
Creating links
Anchor text
Link pages
Directory links

There are so many basics to cover. Feel free to bring any topic back up and ask questions about them, if you don’t find the answer within the discussion. I like to revisit previous discussions to see how things may have changed or if the thinking is still the same.

[guysmy]

The more sites that link to your site, the more popular you are considered by search engines...it will give you a higher ranking!!

[IanTurner]

Only on engines which take Link Pop as part of their algorithm - e.g.Google Fast - Altavista (maybe)

[billy fullerton]

>Only on engines which take Link Pop as part of their algorithm.

Just about every spider based search engine uses link popularity as a factor Ian.

[IanTurner]

Even engines like Mirago and Northern Light?

[billy fullerton]

Ian,

Northern Light is an example of a full text search engine, meaning that it will read all text that appears on your web page. The use of phrases in the title and text is extremely important in ranking well on Northern Light. Northern Light does not consider the Alts, Comments, and Meta tags in determining rankings.

Common words will not be assigned as much weight weight as uncommon words. Additionally, pages that have a lot of pages linking to them will receive better rankings. Northern Light also provides catagory results which are listed in the left column of the results page.