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They have offered to put the link on one of two pages - one page has a PR of 4 and the other a PR of 6.
I'm naturally thinking that the page with the highest PR would be the best - can anyone confirm this to be correct? i.e. its the PR of the page linking to you that counts, not the domain (index page).
If you get the site to link to you from BOTH pages, then the problem goes away! ;)
You may also want to think of some other factors in choosing the page. Such as, what type and how many visitors does each of those pages receive. If a page is based on an unrelated subject, then the traffic you receive from this link will not do you any good for the most part. Also, you may get a different amount of traffic depending upon the topic of the page as related pages will have more visitors who may be interested in following your link. Finding our how many hits each of those pages get is sometimes a guess on your part based on the structure of the site and how much importance it carries on the site, but sometimes the site administrator will divulge this info to you when asked.
You also want to think about how related Google sees each page in relation to your site. How does each page rank in the SERPs for the terms you are targeting. I think that if a page ranks higher under the term you wish to rank under, this will give you better relevance according to Google than just if it has a higher overall "Page Rank". You also may want to look at related terms for this calculation as well. Aslo, you can look at the actual links that point to each of these pages to see how they rank and what their theme is. I believe this will have some affect as well.
Doing a little research, like the above, in the long run will pay off well. Good luck to ya.
You also might want to take a look at how many links each page has going out of it already. The PageRank of each page will be divided up between all of the pages it links out to so if the PR6 page has 15 links and the PR4 page has only two you'd probably be better off going with the PR4.
gieckboy, don't take this the wrong way - its just that I haven't heard this before, I'm not an expert - but are you sure of what you are saying. and could you explain a bit further. Does it mean that if you take two pages with identical PR, the page with the least amount of outbound links is more valuable?
I hope Brett comes along and helps with this. I've been searching for his post on link weight.
I heard that Google does not use PR1-10 in their calculations, but some other numbers.
Therefore evaluation of PR6 vs PR4 based on simple mathematics of this kind:
6/10 = 0.6 vs 4/2 = 2
does not seem valid to me.
Since PR is an exponential thing when it comes down to a number of links pointing to a page it would seem like the actual number used instead of PR6 should also be exponentially larger than that of PR4. Thus, a link from a PR6 page with 10 links may be more valuable than a link from a PR4 page with 2 outgoing links, despite what the mathematics above suggests.
I think Chris_R mentioned something about the PR numbers being a logarithmic scale where a PR6 has 10 times as many raw PR points as a PR5, etc...
Chris....are you around?