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Reciprocal Links Pages

Effective Link Building Strategy


billy fullerton

8:47 am on Sep 14, 2001 (gmt 0)

I've put my thoughts and basic strategy down on paper and would appreciate a bit of input from you nice people. :)

In order to implement an effective link building strategy and gain link popularity a reciprocal links page/s has got to be developed within the site and a link to this from the index / home page should always be the first consideration.

It is equally important to divide these outbound links into subject relevance to remain on-topic with the subject that they concern. This can result in a large number of pages being developed for the client.

These pages should always remain part of the website and developed within to avoid dynamic or asp pages as these pages hinder more than help link popularity for two reasons:

·Spiders cannot read them
·It’s of no benefit to webmasters to give a reciprocal link if it can’t be found easily.

When designing the links directory / pages, these should never exceed two clicks to get the information, any more and the spiders pay less attention. So in order to get the full benefit from link popularity keep it simple, domain.com / directory index / links

To avoid the ‘links’ word there is nothing wrong with using your imagination when it comes to placing the terminology within your navigation for this, failing that the “site title” directory will be fine.

When this is clicked you should then be presented with a main links topic / subject index , again for ease of navigation. A second click will bring the exact information that is required and this will benefit you, your readers and the search engines.

These pages should always contain some content which covers the subject that the links apply to and the links should be broken down further and catagorised under spacific headings, in doing this they appear as information pages rather than just a ‘links’ page. The most important thing is to keep it simple for everyone and treat your links directory as part of the sites information structure.


12:56 pm on Sep 14, 2001 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Some spiders an spider .asp etc pages especially if given the right food.

Try looking up back links on Google and some sites have asp pages listed.

I have now started feeding spiders links to asp pages that have my links on them - including the querystring parameters needed to pull my links onto the page.


1:24 pm on Sep 14, 2001 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Billy, you are definitely headed in the right direction. A link directory shouldn't be an afterthought or be hidden where visitors can't find it. If it is done right, it can be an important and useful part of your site, friendly to human visitors and spiders alike.

My biggest link directories are Zeus-generated, and I've taken the additional step of creating a completely custom home page for the directory. I've used this to organize my links pages into master categories, provide "submit your link" info, etc.

One thing that you will find is that if you succeed in creating a useful link directory, you will begin to get a steady flow of requests for links. My submit form asks the user for the URL of the link to my site to reduce wasted correspondence and "my links page is under construction" stuff.

billy fullerton

1:26 pm on Sep 14, 2001 (gmt 0)

I accept that some spiders can and will read asp pages so I'm not for a minute suggesting that these should not be used.

I take the simple route as a matter of ease with a method that I'm sure will be seen by all concerned.

billy fullerton

1:39 pm on Sep 14, 2001 (gmt 0)

Hi rodgerd,

I recommend that all of my clients incorporate a "link to us" page and design a page with the HTML and graphics for an easy download. This is a long term strategy for link popularity and generating inbound links.

I hadn't given the proper consideration to a "submit a link" page, I don't know why as I've used them often enough!

You've given me a bit to think about here and I thank you for the suggestion. ;)


1:55 pm on Sep 14, 2001 (gmt 0)

WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I was under the impression the word "link" was a no no? If you’re looking to put that within your site, other words to consider "friends, interesting sites, similar sites, reciprocal sites, resources.


2:01 pm on Sep 14, 2001 (gmt 0)

WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Good point Tigger.......shy away from the use of the word "link"

billy fullerton

2:05 pm on Sep 14, 2001 (gmt 0)


I never use the "link" word. Only as a talking point on this forum.

The main reason for not using it is so as not to get the pages mistaken for FFA or link farms. I personally don't think that it really makes a difference to most sites that use the word "link".

I do however think that if you couple the link word with a lot of different off theme sites on the same page it could lead the spiders to believe that the site was involved in a FFA situation.


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