Anchor Text Development Question

[stueym]

I am working on anchor text development for a client of ours. Their main search terms are:

Facilities Management
Energy Management

I am planning to submit to hundreds of free directories that I have listed in a large spreadsheet file.

What title do you think I should choose in order to target these 2 search terms best in the anchor text?

Should I use "Facilities Management" for 50% of the submissions and "Energy Management" for the other 50% or would it be better to use the phrase "Facilities and Energy Management" in all submissions?

The latter would obviously get both keywords into the anchor text of all my links.

Thanks in advance,

Stu

[sugarrae]

>>>Should I use "Facilities Management" for 50% of the submissions and "Energy Management" for the other 50% or would it be better to use the phrase "Facilities and Energy Management" in all submissions?

Either of those choices will be enough to flag you as having manufactured link popularity to the engines. Get real links, good links (not found in "hundreds of free directories") and get a large variety of different anchors.

[Animated]

for not being flagged add some other words to your keywords on the links, this way it would less look suspicious to google

[afterburner]

I agree with Animated, the more random the keywords the better. If they are all the same it looks too automated or fake.

[fom2001uk]

There aren't hundreds of directories worth being listed with, but there are definitely 200 or so. With 200 listings, you'd only need to vary the anchor text to say half a dozen phrases. That shouldn't appear un-natural.

Of course you'll also have to get some links from higher quality sites (authority or hub sites, industry bodies, associations, gov or edu) because that looks like a competitive area you're targeting.

Good luck with it.

[mister charlie]

With 200 listings, you'd only need to vary the anchor text to say half a dozen phrases. That shouldn't appear un-natural.

if you were to do zero link building, and allowed all of your links to come in naturally, my guess would be that of the 200 links, you would probably wind up with a hundred or more different text links.

of those, most would consist of phrases like: "click here" "more" "find out more" "check this out" "this site", etc...

natural links follow the patterns of natural speech, not keyword bloated, marketing hyperbole. if your intent is to appear natural, i would definitely look for more than half a dozen phrases.