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On Link Relationshops and Relevancy [webmasterworld.com]
I think this is a great comment from Caveman:
As for those wondering if the SE's won't see the relationships between sites/pages not directly related (like shoes and vitamins), don't bet on it. Algos are FAR better at seeing the relationship between toasters and bath towels than most people are. (Yes, there is a relationship between toasters and bath towels.)
[edited by: Quinn at 6:10 pm (utc) on Dec. 13, 2005]
If a site puts a link on their site to mine, but they use the target=_blank so another window opens, is this link still a valuable link in the eyes of the engines?
Thanks for any help.
I think you can exchange links with your subject related sites. Because search engine gives more importance on subject relavancy.
If your site is mortgage related and you are exchnaging links with car loan site or insurance related site then you will not get much value in the eyes of search engine.
You will get more value if you get links from mortgage related sites.It will be more relevant link and search engine likes more these kind of link.
So nothing harm with linking to your competetive sites.