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One way Link Exchange is Better?



5:11 am on Nov 24, 2005 (gmt 0)

5+ Year Member


It is said that one way links are better than reciprocal link exchange.

I very important question comes up how do we get into one way link placement. Do we submit it in just Directories.

Are there any sites which say, okay I will place your link, you need not place mine. I don 't get it.?

& if we exchange links ( reciprocal ) with sites not link farms, would that be good or not.



12:52 pm on Nov 24, 2005 (gmt 0)

10+ Year Member Top Contributors Of The Month

I donít think it matters either way.

If you donít think people will link to your site without a receptacle link then donít bother trying. Directories have too many outbound links and very little real text.


1:03 pm on Nov 24, 2005 (gmt 0)

10+ Year Member


I have been led to believe that 3 way linking is better than reciprocal linking. Site A links to site B which links to site C which links to site A. I have two related sites and use them in this way. I suspect that having them on different servers and/or with different IP addresses is also helpful.

As for directories, I have found a few with good PR and less than 20 outbound links per page. There's nothing wrong with these, although I have had to pay to be listed. Most free directories are useless.


4:49 pm on Nov 24, 2005 (gmt 0)

Here, just key in 'directory list' to any search engine and submit to those to get one-way links.


6:05 pm on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Are there any sites which say, okay I will place your link, you need not place mine. I don 't get it.?

People will link to quality content. I link to dozens of sites, maybe hundreds, to which I have placed links because there is something worthwhile or relevent to be found on them. 99% of the time I don't bother to contact the site owners, I just link. Sometimes they link back after a time, sometimes not, but is isn't something I track or particularly care about.

Similarly some of my sites have dozens, even hundreds, of incoming links which I know nothing about until I see a referral in the logs.

So it really depends on your content - there are some sites, including some of mine, to which nobody will ever link in this way. For those it is directories and/or carefully chosen reciprocals or die.


6:44 pm on Nov 24, 2005 (gmt 0)

10+ Year Member

I very important question comes up how do we get into one way link placement

Build a worthwhile site, if it is any good people will link to it.
I have never done an exchange or even requested a link (except dmoz) yet all my sites are PR5 and rank very well indeed


6:49 pm on Nov 24, 2005 (gmt 0)

Linking can be slow, but the biggest barrier to getting links is lack of promotion. I've heard stories of people sending out 3 link swap mails per day, but that's only 1,095 links per year, and they foolishly expect those links to be enough to launch them to whatever heights they mistakenly believe. It's crazy to think that way.

Sites will link eventually but the expectations of many are false,and that does no good at all. I see their thinking - send out 500 links, multiply that by 5 exchanges 2'500 I have now, that MUST at least triple the speed to get my next 2'500, wow, once I get my 10'000, I'll be unstoppable and the cash will roll in yay! hmmmmmmmm

3 years later, their still doing exchanges and still in the same position they were last year. What many forget or don't even consider is that heavy content sites will not exchange, infact so many proper businesses just don't want to know and don't even reply to emails. Constantly doing link swaps is such a mamoth task, and the contacting sites must have something wrong with them, or doing something bad or simply contentless otherwise they'd be getting thousands of swap offers every day.

It's just something I've thought about over the last 2 years or so. Also ever wondered about these link exchanges and why the webmasters are so eager....... Could it be the case of nobody wants to link with them - now why is that..

A little investigation as to why sites just don't link can reveal a lot, and some companies have even told me straight why they don't link, and more seem to be folowing suit - especially the big sites. I think it's because they hope to link with the good sites only, and thus refuse lower ranking sites.

Who knows for sure.


8:04 pm on Nov 24, 2005 (gmt 0)

10+ Year Member

Come on, one-two-three-four-five-way, paid, solicited, bribed, "natural", forum-spam, directory, site-wide, network-wide, intergalactic...this Google algo wants different anchor-text/surrounding text/no other traces of automation, each and every link unique - each and every incoming link counts in G ;)



8:10 pm on Nov 24, 2005 (gmt 0)

What is a 3,4 or 5 way link. Some new linking technique?

Or is it just linking with 3, 4, 5 sites in exchange for 1 link....


4:03 am on Nov 25, 2005 (gmt 0)

Want to get people linking to you - build a good content-rich site. I've heard that somewhere before and it's been said enough for people to get the point.

Content is the key to getting links!


7:42 am on Nov 25, 2005 (gmt 0)

10+ Year Member

Generally, when people say that one-way links are better, they are talking about unsolicited links that come from having great content. But there are many other varieties of one-way links that that don't count for much, those that are gained without editorial discretion, such as dead blog links, referral log links, link farms, and free-for-all links. Just because it's a one-way link does not mean it's better. If it's a one-way link that is unsolicited and is created because the operator of the other site found your site usefel, well, it just doesn't get any better than that.

Some people have great, and unique content and they get those kinds of links, but most don't.

The majority of good one-way links come from paid advertising. The problem with that is that when you quit paying for those links, they cease to exist. You have to keep priming the pump to keep those links flowing.

Reciprocal links are great because they are basically free, not counting the extraordinary amount of time they consume to get them. You get them by trading. I'll link to you if you'll link to me. There's nothing wrong with that until you start getting reciprocal links that are created without editorial discretion. If you'll link to anyone just to get a link, then a lot of your links are going to come from sites that will link to anyone, and a site that links to anyone lacks editorial discretion.

Reciprocal links that are established without editorial discretion fall in the same box as free-for-all links and link farms.

The only way to get free one-way quality links is to have great content. That means you have to get creative, like crazy creative. Not everyone can do this, and the drag is it takes so long to pay off. Million dollar class creatives are just not that common.

One of the best ways I've found to get one-way links it to build a killer reciprocal link directory. I then get all sorts of fools linking to me in the hopes I'll link back. Sometimes I do, sometimes I don't, but still I get a log of one-way inbounds out of it. This is probably one of the easiest way of getting one-way inbounds and the most overlooked.


9:35 am on Nov 25, 2005 (gmt 0)

5+ Year Member


One way link is always better than reciprocal link. Because there is a bit of risk involved. So in my my opinion you should go for one way link.



3:58 pm on Nov 26, 2005 (gmt 0)

What risk?


6:10 pm on Nov 26, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Assuming we're talking about a real content site, or a merchants own site....

A site can look like crap, barely contain the minimum required content, be pretty darn user unfriendly, and still attract good unsolicited one way inbound links. It may not be common, but it does happen.

Sure, high quality content on a user friendly site is going to make it easier to get those links but it's not absolutely required.

What is required is that the site have value to the readers on other related sites, sometimes all that takes is listing a means of contact.

Of course the webmasters of those other sites need to know your site exists. That's where doing a little link solicitation comes in.

You might have to send a few emails to webmasters of sites that show a history of being willing to link out. Those could be directories, but go for content sites with links/resources/favorite-sites sections also. Don't worry about PR at this point, if ever, just look for straight unadulterated links, preferably from related sites.

You want links from related sites because those are the ones that are most likely to send the kind of traffic you want.


10:31 am on Nov 27, 2005 (gmt 0)

10+ Year Member

You can get good one-way links by writing (or paying to have written) high quality articles and submitting them to article directories and sites related to your own. You simply embed a couple of links in the article that point back to your home page or some interior page. Use good anchor text, vary it, and over time you'll have some of the best possible links. They won't be sharing space with dozens or even hundreds of other links on a big links page, and you get to control what the link text is every time. Can't beat it.


3:59 pm on Nov 27, 2005 (gmt 0)

Article databases only serve untargeted audiences.


6:23 pm on Nov 27, 2005 (gmt 0)

10+ Year Member

Article databases only serve untargeted audiences.

Naw, that's false. I've submitted a ton of articles to the bigger ones, and later when I do a check for them, the majority of sites publishing them are related sites. Those are great links - one way from related sites. Can't beat 'em.


10:43 pm on Nov 27, 2005 (gmt 0)

Actually, the main ones are general. Haven't seen any niche ones yet. Let me know when you find one won't you.



12:29 am on Nov 28, 2005 (gmt 0)

10+ Year Member

Who cares if they're general directories? If a site owner selling truck parts wants to put one of my office furniture articles on his site, more power to him. The link certainly won't hurt my cause, it just might not help as much as if it was on a related site. This really isn't rocket science. It's a good way to get one-way links, and the proof is in the rankings. I have sites with nothing but these kinds of links that rank well, some for highly competitive search terms. That's the end of the concern from my end.


4:31 am on Nov 28, 2005 (gmt 0)

Office furniture articles on a truck spare parts site? -well that's just crazy talk. I don't think too many people wanting to know about furniture are going to look for your article on a truck site.


8:42 am on Nov 28, 2005 (gmt 0)

10+ Year Member

Some of those people looking for truck parts may just happen to be in the market also for office furniture. The point is, no link to a site is bad. It has the potential to convert. Of course, we'd all prefer links from related sites so the visitors are targeted, but the more inbound links the better - especially when they're free! This is completely aside from the point about links helping search engine rankings. If I submit an article to the article directories and 100 sites pick it up and keep the links I've embedded intact, it's all good. I'd love for all 100 to be on sites that are directly related to mine, but even if they're not, it still helps. There isn't a downside from that standpoint.


10:05 pm on Nov 28, 2005 (gmt 0)

5+ Year Member

Content is king! Create a buzz--give people a reason to send your URL blazing through cyberspace!

Google has started penalizing sites that use reciprocal linking; one-way links work best.



3:09 am on Nov 29, 2005 (gmt 0)

10+ Year Member

Google has started penalizing sites that use reciprocal linking

"Penalizing" is the wrong word - it suggests a penalty. No evidence I've seen points to that, and if you think about it, that would make no sense. What they MIGHT be doing (I think they are, in fact) is diminishing the benefits of recip links in the ranking algo. I still believe that no inbound link can hurt your site; at worst it will only provide no help (from a search engine ranking standpoint).


5:55 am on Nov 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

One way Link Exchange is Better

The title of this thread is wrong. When I first saw, I thought a new form of link exchange has come in town. We had reciprocal, 3-way link exchanges, and now one-way?

Anyway, getting oneways -

1. Directory Listings (Free+Paid)
2. Article Directories
3. Online Press Releases
4. News Letter/Whitepaper marketing
5. Freebies. As in, a paid software download site offering their software free for those who link to them.
6. Targeted Paid links. Make sure you are not batched together with other links in the footer of every page under the heading "Our Sponsors". Worse, you are a furniture company, and have a mortgage and ink cartridges sites for your neighbors. Go for target pages not on the basis of their PR, but the rank they enjoy for the keywords you are trying to promote for your site. Works best if you are the only paid link on the page.
7. Your regional portals, that list sites that are from their state/city.
8. Contacting individually the sites that show an inclination to list sites under the particular niche you come under.


8:37 pm on Nov 30, 2005 (gmt 0)

5+ Year Member

Content is king! But you must have to prefer more good your site and build more links to attain your goal.


12:44 pm on Dec 1, 2005 (gmt 0)

Want to get people linking to you - build a good content-rich site. I've heard that somewhere before and it's been said enough for people to get the point.

Content is the key to getting links!

That's been my experience, both as a recipient and a giver of links.

In fact, I recently shut the door on link submissions, partly because I got tired of reading automated e-mails from nitwits with worthless sites who wanted to tell me about the value of exchanging links for Google PageRank. I'd guess that fully 90 to 95 percent of link submissions have been completely inappropriate. To make matters worse, I've been stung a few times by people who submitted an apparently legitimate site, then replaced its content with boilerplate affiliate pages or porn as soon as they'd acquired enough links.

I link generously, but for the most part, I now link to sites that I've chosen, rather than to sites that have requested links.


8:19 pm on May 16, 2008 (gmt 0)


The following message was cut out to new thread by martinibuster. New thread at: link_development/3652410.htm [webmasterworld.com]
10:22 pm on May 16, 2008 (utc -8)


4:00 am on May 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Google has started penalizing sites that use reciprocal linking

Google has not started penalizing sites that use reciprocal linking, but has started to take a close look at the rate of reciprocal building and the types and amounts of links built over time. A more accurate statement is that Google is taking a much harder stance on websites that build reciprocal links at an unnatural rate.


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