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Obtaining Natural Links... What am I Doing Wrong?

         

badass101

2:50 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



Hi all,

I've got a content site that provides articles, ideas, polls, etc. around a certain topic.
The topic is very popular, but the main websites that dominate the SERPS are ugly, out of date, spammy, etc.

My site is clean, attractive (IMO), simple to use and offers what I think is good content.
I'm sandboxed in Google, not well favoured from Y!, but trickle fed from MSN. I have an RSS feed that is read and subscribed to by quite a few people on My Yahoo! and around the web.
I guess that I get approx. 30 - 40 visitors a day via search engines and the few links I've managed to get. My Urchin stats show approx. 130 visitors a day (which accounts for feed subscribers, spiders, etc)

The site has been up for around 5 months but as far as I know no-one has linked to my content.

What can I do to 'shout' about what I have to offer?
Getting a link, or link exchange, from any of the big sites is a no-hope, and all the smaller sites make you add them to your links page first and then never bother to link back.

It's so frustrating! Any ideas people?

[edited by: martinibuster at 4:26 pm (utc) on Nov. 16, 2005]
[edit reason] TOS [/edit]

JudgeJeffries

7:46 pm on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Changing your nic might help.

oddsod

7:56 pm on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> The topic is very popular
Problem 1. If you had a really useful site in Georgian architecture you're more likely to get those natural links. With ringtones, cheats, rate-my-gf and general teenie sites good links don't come that easily. And there's a lot of competition for them.

>> The site has been up for around 5 months
Problem 2. The older the site the more likely I find it is to get natural links. Maybe it's the 1999 look. Maybe they check WHOIS. But age does matter.

>> My site is clean, attractive (IMO), simple to use and offers what I think is good content.
Problem 3. Those are all good factors and help with links but... winning the linking game is more like winning a popularity contest than winning an achievement award. People link because they like you. Logically it should always be because of your good content, your W3C validation, your easy-accessibility design... things like that. But, people don't link to Britney Spears' sites for their cool table-less CSS design.

Frequent

8:03 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



Spend some money on Adwords. Not only can you bid CPM for specific sites that are running adsense, now you can bid specifically for content sites on a cpc basis. You should be able to double or tripple your modest traffic for less than a buck a day in your case.

Freq---

badass101

12:30 am on Nov 17, 2005 (gmt 0)

10+ Year Member



Changing your nic might help.

Hmmmm - yup, ok. I knew I should have picked viagra-cialis-xanax as my nick. :-)

If you had a really useful site in Georgian architecture you're more likely to get those natural links.

Great point - I guess the scarcer the 'topic' the better. My topic is pretty huge, but the amount of quality content around is poor.

Spend some money on Adwords.

I messed around with AdWords, but couldn't get a rate of return on my Adsense in articles ads to get anywhere near my spend, so kind of wrote it off. This is more of a project site than a business site so I don't really have money to throw into a black hole.

On a side note, I popped the equivalent of my RSS feed onto Google Base today and I've had more traffic from Google today than I have since the site started, so that's a plus.

JudgeJeffries

9:05 pm on Nov 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'll tell you something that you are definitely doing wrong. If someone emails and offers you a leg up with a PR6 one way it may be advantageous to respond in a timely manner. Check your stickies!

Frequent

5:11 am on Nov 21, 2005 (gmt 0)

10+ Year Member



Sorry for being off topic here but I have to ask JudgeJefferies how many stickies begging for a link he received after his last post...

I would have stickied you but I'm betting your box is full. ;)

Freq---

graeme_p

11:38 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a similar problem. I have two sites (on related topics, one of which links heavily to the other) that get more about as many returning visitors a day as you get uniques.

Presumably returning visitors means they like my site.

I still get no natural links.

martinibuster

6:35 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Frequent has a good point about the AdWords. You said you already threw money at it and likened it to a black hole. Presumably there are no conversions, so the campaign would be mainly for top of mind branding.

I think AdWords is a good way of getting some branding and building an audience one member at a time. It takes a lot longer than five months to reach a critical mass, much more before people start throwing links at you.

Frequent's advice to site target more established sites is a good idea. At twenty five cents per cpm, it can't get any cheaper. I created banners for one of my forums and regularly show it at competing forums so that people likely to enjoy my site will gain an awareness of it.

Then there's AdBrite. Another excellent way to obtain cheap traffic. Sometimes you just have to throw money at it. I picked up a DMOZ listing on one site within a week of advertising it- that doesn't happen all the time, but it happens.

It might seem like a black hole, but it isn't necessarily. It may just be having to get used to the idea of advertising.

JudgeJeffries

9:50 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Frequent..A hanging Judge needs a few friends!