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i typically create new pages to serve our visitors which in turn generates more revenue. but, thinking about creating content with the primary goal of attracting incoming links is an approach that i have recently begun to explore.
suppose that some linkbaiting campaign was successful, and it helped generate a substantial number of incoming links but not-necessarily right on theme with the rest of the site... would this be detrimental, or just, not that beneficial?
basically the idea is to create content so desirable that other sites would link to it.
I cant imagine I would enjoy writing content so bad that people would NOT want to link to it.
Writing content that is a "linkbait" should be the normal action of any writer.
I think that "linkbaiting" is just a fancy name for just writing good content as people have been doing since pen and paper found their happy marriage.
suppose you have a site about widgets. you write content about blue widgets, repairing widgets, customizing widgets etc. the types of content your visitors want is usually well defined by the subjetc.
these articles, however, are not very desirable to a broader public. but, if you write an article about the unimaginable set of events that occured after i accidentally flew my widget into the neighbor's tree (i know, its a bad example) - sure, it might be of interest to your core group, but it also has interest to a broader audience, and it can be written without all the technical details that your core readership might like. in other words you write content for a broader audience in an effort to capture more links.
this isnt about writing good content - all content should be good. its about writing something particularly funny, or controversial, or compelling for a broader audience precisely because doing so could attract more links.
...helped generate a substantial number of incoming links but not-necessarily right on theme with the rest of the site... would this be detrimental, or just, not that beneficial?
I don't think inbound links from non-themed sites will harm you. Worst case the links will be deprecated so that they don't pass on as much juice, imo.
Creating controversy for links is an old strategy for getting people to link to you. Linkbaiting is an interesting term for it. The alternative to linkbaiting on your site is to create a new site and use it as a proxy for the links. Then stick a sponsored by banner on it and reap all the love without having to make your own site controversial.
there has been some recent discussion of linkbaiting on some popular blogs in recent days. basically the idea is to create content so desirable that other sites would link to it
I find this staggering, are people really discussing this as a concept?
This is what I have always done, which is why:
I have never asked for a link (bar dmoz)
Never paid for a link
Never done a reciprocal link
I never get affected by algo updates
I can be #1 on G for 26 million+ matches
Is a genuinely solid site really that strange nowadays?
Is a genuinely solid site really that strange nowadays
no, but what if you have a site on an obscure topic and you have tons of links from the important players in your industry. do you stop link building, or do you continue by trying to obtain links from a wider variety of websites?
it seems to me that the latter makes more sense. creating content that has broader appeal, is one way to do this.
so to answer your question, yes... people are discussing this as a topic, and it seems clear that it is a legitimate topic.