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Press Releases for SEO

Purely for optimizing?

     
10:18 am on Oct 25, 2005 (gmt 0)

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I seem to remember that the general consensus was that Press Releases weren't a great tool for pure SEO. However (this was pre-Jagger, just haven't got round to posting about it) I had a jump in certain rankings, and the only thing that had changed was a recent period where there was a sustained press release campaign.

Mark it down to simple coincidence?

12:36 pm on Oct 25, 2005 (gmt 0)

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>>>weren't a great tool for pure SEO

I use them all the time. They are certainly not an "only" tool. But, I've had good results - though I only submit to a few providers online.

7:11 pm on Oct 28, 2005 (gmt 0)

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I think what was meant was that press releases alone won't take care of all your link dev needs, but they are a viable tactic. Just don't go and drop 100 a day.

--Illah

9:39 pm on Oct 29, 2005 (gmt 0)

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The sites that publish press releases generally either do so on one page or a few pages, and then overwrite those press releases with new ones as time goes by, and other sites publish press releases on new pages, never overwriting the old ones, but perhaps moving them to archives. In the former case, the links you get from these are termporary, in the latter case they are relatively permanent.