How to Manage Inbound Anchor Text

When Promoting Multiple Products from One Website

[blue_eagle]

Hi there,

Currently, I have a web site offering 6 categories for visitors. These categories are related to each other but each has different keywords so now it became very hard for me to optimize my inbound links since i dont know whcih keywords to use. If i try to use the keywords for all the 6 categories i know it will be impossible to get ranked well. So i really don't know what to do.

When I eliminate 3 of the categories to optimize, I have 3 keywords and they are highly competitive. If you guys can help me about this issue, I would really appreciate.

Thanks in advance.

Sincerely..

[martinibuster]

Why can't you use the appropriate anchors for the relevant categories and deeplink them? Additionally, you can throw a few to the home page too. Why not?

It's entirely possible to rank for different things off the home page.

[adeel shahid]

I think you should Google for,

ranking well for inner pages

or

inner page search engine optimization

you'll fnd the answer let us know if you get it.

[blue_eagle]

Thanks a lot guys, so you mean that i dont't have to get inbound links just for my home page. I may use inbound links for my sub category pages and therefore use just one keyword in inbound anchor text.?

[justdave]

Yep...it is good to mix it up. Don't use the same anchor text for all links, and spread the inbound links among your important pages. I still have a majority of links go to the homepage, since the homepage PR will be distributed to the internal pages.

[graywolf]

I still have a majority of links go to the homepage, since the homepage PR will be distributed to the internal pages.

If you link to all of the main sections from every page you can evenly distribute or mesh the PR very effectively.

Deeplinking is good, I try to get at least 3 different versions of anchor text for each page. I'll also take the "best" anchor text to that page and try get some links to the home page. I've found this helps getting a second indented listing in the SERP's.

[blue_eagle]

Ok, i read on theme type site managing article that it is not always good to link to some pages in your site. For example, i have a page blue-widgets/widget-sellers.php and if i link to /red-widgets/widget-buyers.php from that page that is not good for a theme type site.. So what i do is i only link to /red-widgets/ from /blue-widgets /widget-sellers.php

what i am doing is right or i dont have to be that picky about this?

Thanks in advance.

Sincerely..

[edited by: martinibuster at 4:08 pm (utc) on Sep. 17, 2005]
[edit reason] fixed url [/edit]

[martinibuster]

I think you're tweaking too much.

[graywolf]

I agree with MB you don't want it to "look perfect" you want it to look natural, throw in some "drunken style" SEO

[cotti47]

" I'll also take the "best" anchor text to that page and try get some links to the home page. I've found this helps getting a second indented listing in the SERP's. "

How do you determine the best anchor text, thru traffic log, # of searchs for that keyword, the context, substance of the anchor text itself.
TIA

[nuevojefe]

How do you determine the best anchor text, thru traffic log, # of searchs for that keyword, the context, substance of the anchor text itself.

He meant the main one out of the three he uses for each page (I assume).

[iblaine]

If you're selling widgets and in your logs you find searches for "plastic widgets" then creating inbound links with that anchor text is a good idea. The overture keyword suggestion tool can be used to find new keywords. Also, spread out the anchor text to varying keywords and link to deep pages on your site.

[graywolf]

the best one is the one that will get you the most conversions, or whaterver your desired end result is.

[sugarrae]

Agree with MB - don't overanalyze.

>>>so you mean that i dont't have to get inbound links just for my home page.

Check out your huge, well ranking, competitors. I can bet you they don't have 100% of their inbound anchors going straight to the homepage. Very few big, legitimate, naturally linked sites do.

[mjtaylor]

I vary the text and description on all inbound links as much as possible ... e.g., website design, web design, web development, SEO, search engine optimization. I try to use all the relevant, highly searched phrases for a site. I do the same thing on other sites I manage ... key west fishing, fish key west, key west charter, and so on.