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There becomes a fine line between themes and promotion. With a service such as web design or a product like a log analyzer, I would err on the side of self promotion. If you wanted to focus on a themed site, create a seperate one for your business and stick strickly with the themes in linking and promotion. To put your name on something you create is as good as it gets for selling your services.
My 2 cents...
<added>For you techies, I wonder if it were possible to attach a link from your page to a pop-up with a link from there to your site. May be too many clicks and some folks hate pop ups. I just wonder if this wouldn't be a buffer to diluted themes while still directing folks to you. Just a thought. Now everyone, bring on all the reasons why this wouldn't work :)
Yes, it can help a great deal. I've got a site in the top 10 at google for an extremely competitive phrase. The actual page ranked doesn't even include the search phrase in the text, But there about 1600 pages pointing to it with the keyphrase in the link text.
"How are you going to get the client to accept the link in the first place?"
We don't seem to have a problem with this, 99% of our clients let us include our link with no questions asked.