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Forum Moderators: martinibuster
Now I know that getting links from related websites is the best thing, but I have noticed that some sites which are really good in their respective areas also exchange links with non related sites.
From a visitors point of view, the topics are clearly segregated and its possible some one might be interested in something completely different from the site topic tht he is currently on.
But does this give a PR boost, does it help SERPS? At the very worst is there any kind of ban or something that may happen if I exchangelinks with say a site on Mozart while my site is on electronics? (Non spammy site with real good content but completely unrelated ; nice PR).
The value in this case is also in the fact that millions of people read Yahoo Picks every day. But they read it via email, and those links can't be counted. Only the web archive link can be counted. Most of the editorial link opportunites are the same way (FORBES Best of the Web, USA Today Hot Sites, FamilyFirst Picks, and on and on). That's where <editorial links> can be helpful to attract such links. Editorial links are typically one way, cannot be bought, are read primarily via email but then also archived on the web, and are hand picked by human editors.
My expectation is that over time Google and other SEs will have to put more "turst" on editorial links like these above becasue they kow they aren't paid for or negotiated. They are based on content quality.
[edited by: martinibuster at 6:47 pm (utc) on July 13, 2005]
[edit reason] Please, no self promotion. See TOS. Thanks. [/edit]
In other words, a link is an entity in its own right and carries a base value.
PR and relevancy may add value to a link. But the lack of PR or relevancy won't reduce a links base value.
The impact of PR on a link varies depending on how many outbound links appear on the page. Of course it also depends on weather the link passes PR at all.
Relevancy is harder to pin down.
If a widget info site links to a widget dealer site there is not much question about relevancy.
But if a site about expensive antique widgets links to a site about travel it gets a little less obvious. Unless you realize that antique widget enthusiasts often travel great distances to antique widget events.
At the high end of the antique widget world you might well find folks with a big interest in the finacial markets, so a link to such a site might actually be relevant, while on the face of things it might not be so obvious.
You can stretch relevancy out almost to absurdity, and quite possibly beyond.
But how do you measure it?
That's why I think a link is a link and has its own base value that is not affected by PR, relevancy, being from an authotity site, and who knows what other factors.
Of course, I could be wrong.