Links with Commas

[digitalv]

When building links, does a comma in the anchor text have any separation capabilities in the search engines (ie; seen as two keywords)?

For example the anchor text "diamonds and engagement rings" vs "diamonds, engagement rings" - if trying to target both of these keywords which is better to use when someone links to the site?

[aris1970]

I would suggest not to use comma in the anchor text as this may raise a flag for your link.

I don't think there is any other significant difference using a comma in the anchor text.

[Crush]

Diamond rings, engagment ring, more rings

Get all it all helps and you get the benefit of all the anchor.

[iamlost]

For example the anchor text "diamonds and engagement rings" vs "diamonds, engagement rings" - if trying to target both of these keywords which is better to use when someone links to the site?

<shudder> Don't lump your keywords into "one" link nor have multiple keywords link to one page unless it is a category index page.

For instance: "engagement rings" makes a good general category index. "diamond engagement rings", ruby engagement rings", etc. make great next level index pages or individual product pages if your selection is limited.

So: "For the web's widest selection of <link>engagement rings</link> be they <link>diamond engagement rings - the girls best friend</link> or <link>ruby engagement rings - the colour of love</link> it is always digitalv with quality and price."

Or: "digitalv the webs jeweler brings you the very best <link>precious gems</link> like <link>diamonds</link> and <link>rubies</link> hand-crafted into the finest <link>engagement rings</link> ..."

Yah it's over the top but I think it makes the point that you want to take the customer exactly to the product(s) they want to go as fast as possible and then to the checkout.

And never dilute a keyword. You want that SE link to go deep into your site right to that product or at least that product category being looked for.

The wider your product mix and selection the greater care needs to be taken in selecting and using keywords. The greater care and attention needs to be given to site architecture and navigation. To work well they must all work together without being noticed at all.