first time link exchange blast

[belle_girl]

long time reader, first time writer.

yesterday i sent out about 45 banner exchages to related north american companies. so far i've received 6-7 back. after spending a lot of time reading this forum, i took many of your suggestions and comments and applie dthem to my project. here are the things that i think made this exchage request mailout successful:

-short/direct letter
-3 different partnership opportunities
-important stats about our site

here's my question: i didn't send out our banner link, i decided that i'd rather have people contact me if they're interested...what do you think of this approach? do you think i would get even more responses if i had of send the link?

thanks.
belle_girl

[Crush]

I would not send out the link unless these mails are hand tailored. If so yes, you got nothing to lose. They can see what you have straight away.

[jaffstar]

If you include a banner link, you create one less step and therefore your conversion rate will improve.

Trust me, I have tested this :)

[Crush]

The problem sending the link of your site can result in spam reports for your url, email and isp. I have had them all, even my registrar, and do not send the url now until someone is interested.

[jaffstar]

True, I had a nice list of sites that I contacted, 1 complained (direct competitor). All you need is one complaint.