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As we're starting to accumulate inbound links we're now going to be purchasing links/space on other sites since our specific widget keywords are in a pretty competitive vertical.
We wish to put a tracking code in the link that will send info to our database before redirecting the user to our widget portal page, so that we can monitor the performance of these purchased links.
So basically a web user will see our link, click it, some tracking code in the link will send us info, and then the user will be directed to the link's destination.Will this kind of action have adverse effects on our widget portal page and marketing campaign?
Good stats (in-house progs or otherwise) can do quite a bit even without click-tracking schemes.
I'd avoid this if at all possible because I'd want the link popularity.
The user is redirected through a third party tracking system (which drops a cookie or whatever into our in-house tracking software db) to the links destination.
As for link popularity vs. monitoring clicks - we wish for both.
Will this kind of redirect negatively effect our site, and/or prevent PR from transfering?
Thanks for the responses thus far, it is greatly appreciated! - keep em' coming. :)
I mean just think about it. If you have a great page that tons of sites link to, and then you have to move the page for some reason and you do a 301 to the new URL, why would G "penalize" you by not passing PR to the new page? This goes against their goal of providing relevant results if they basically "forget" the value they've placed on a page just because it moved within the same domain.
G specifically recommends using 301s where appropriate, and it just wouldn't be logical to penalize 301s within the same site, so I would have to assume it will pass PR. I'm doing this myself since it's the most logical way to handle the tracking issue, and I should know one way or another once the current dance is done.
I'm not talking about a 301 redirect. There is just some tracking code in the link so that we can track how many clicks the link is getting.
- Users with js enabled would activate the onclick event and get counted.
- Users without js enabled wouldn't get counted, but they'd be able to follow the link. So you'd have some margin of error, but one I'd think you could live with.
I assume this could be set up on a purchased link to report to your database.
RC - I'll have to try the OnClick method - I had not thought of that myself. :) I'm not sure how much you can do with a JS OnClick parameter - whether you can tell it to send a tracking cookie to our database, etc.