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When my boss found out what I was saying she got all freaked out. She said I should just tell them how much it would benefit THEM to put our link on their site, and offer them a link on ours. She didn't want me to speak of the mutual benefit. I run my personal web sites with complete honesty, and would never do this. In my opinion if another site contacted me telling me how much I would benefit from putting a link to their site on mine I would delete the email as quick as possible. Yet I am being honest, and that's not what she wants.
Anyone have an opinion on this? I would appreciate sopme fellow webmasters comments. Who's right? Me or my boss?
You could slightly edit your 'recruitment' email, so it's a little more roundabout on the mutual benefits... I'd leave out the part about how much a link to your site will benefit the other sites tho'. Sounds "spammy" to me as well.
I include something like this:
...links from (even to!) similar theme pages can improve your ranking...
and hope that fellow webmaster thinks for a second.
legster, how about modeling the situation: sending your boss two sample emails, the honest one and the "would benefit THEM" one, and let her decide?
honesty is the best policy in reciprocal links, without a doubt.