Position of links

Does it affect rankings?

[madmatt69]

Does the position of a link on page affect the weight the linked page receive?

For example, say a page has 10 links on it. Is it better to be the first in that list? I'm not talking about clicks or anything, but rather if the se's give more weight to the link at the top of the list.

Anyone know about this?

[diamondgrl]

The originally published Google PageRank formula makes no mention of that. So probably not in terms of passing along PR.

On the other hand, one very slight advantage is that the higher in the page the anchor text - your company name, your important keywords, whatever - the better a chance that that page will rank well for that phrase. And since it links to you, whereas other sites might simply refer to you or your keyword without linking, the more traffic you might expect to go to that source from the search engines and hence they might also click on your link. This is a very very small boost, though.

[madmatt69]

Thanks for the response. I kind of figured that if there was any kind of boost, it would have to be quite minimal. Interesting nonetheless though.

Thanks!

[graywolf]

Getting links in paragraphs using your keywords is going to give you more variation in surrounding text. How important that is open for debate currently, but that doesn't mean you shouldn't plan for the future.