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What are your thoughts on the effectiveness of this?
What are the risks for a reputable non-Internet company?
Help the marketing team increase our rankings on Google, Yahoo and MSN!
The higher we rank on search engines, the more sales leads we can generate from our websites. [COMPANY] needs to constantly increase the number of Internet links to www.[COMPANY].com from other sites on the Internet.
How can I help?
Ask your friends and business contacts to create a link to [[COMPANY].com...] from any website that they have access to. This can include:
Company website belonging to a friend, family or business associate.
Organizations that you belong to (i.e. [UNIVERSITY] Graduate School of Management or the [BLAH BLAH] Advisory Council)
Personal website or blog belonging to a friend, family or business associate.
Extra points if the link comes from a university.
Every single link is valuable!
Maybe it should include some kind of warning about the types of sites that SHOULD NOT link?
Think about the common peanut gallery link dev mistakes that can happen (guestbooks, FFA, etc.).
I believe that having a bad selection of backlinks may not be good for a site. You can argue it back and forth about quality etc., but that's just what I'm seeing in common in certain sites I have looked at that have dropped in ranking.
Link development is one of the most important things you can do for your website. I can't overstate how important it is, and how important it is to put together a coherent link development strategy that is focused and well planned.
Would you trust your home page copy writing to the guy who empties your garbage bin? I think maybe you need to rethink your link development from the bottom up.
I understand that it may need to be reworded to ask for only "good" links, but is the entire concept that rediculous?
I don't know what business model you work with (retail, bus-to-bus, etc.) but your customers can be a superbe source of quality links.
For Instance- If your company is a branded manufacturer and sell your products through dealers and they have sites ask them to add a snazzy "Authorized WidgetCo. Platinum Dealer" logo which is a link to your site.
I just noticed a site that came from nowhere to the #1 spot on a fairly competitive term.
At the top of their index page is a table that looks very much like an AdSense set up except it is offering customers discounts or free products if they link to the site. The catch is their link must be found on Yahoo for a specific keyword search.
In checking backlinks over several SE's they now have 1000's of links:-)
Email (or mail) that to all your staff and couple it with some reward or competition, i.e. the employee who suggested the most links that eventuated in link exchanges gets a free hamper or a free week-end.
The actual link exchange process must be done by your webmaster or one person to whom you'll assign that task.