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Forum Moderators: martinibuster
The best idea, if you have the time: start your own award program targeted to your site's topic, and give it out to sites that will post the award with the link to you. In return, you should provide a quality link back to them someplace, plus a small but handsome graphic for them to post. Including a text label with the award graphic would be even better. This approach will give you well-targeted link popularity, and will be a powerful draw for reciprocal links. (What small site owner can resist an award?) On the other hand, more important sites probably won't be interested, and you will have to decide how crass you will be in seeking "winners" - i.e., will you hold your nose and give the award to an on-topic but crappy-looking site? For a general discussion of link popularity, check out the AIM-pro link pop help file [aim-pro.com].
Like the other person mentioned, a great marketing scheme that definitely increases your web presence and traffic is to host you own award and have your logo/button posted on these other websites. I run a top sites program which is similar to this and it definitely has increased the amount of traffic received to my site. You should definitely look into that.
I would apply for an award you feel you qualify for and not just any "Joe Shmoe's Seal of Approval". The higher rated awards I think are worth some look. Also too, you can submit their winners page to the SE for link popularity.
Starting your own award program will take some time and effort but people like to win awards.