Internal anchor Rotation

Risky?

[Crush]

We all know to rotate external anchor but has anyone tried it internally with success? I mean have static links on each page with different anchor going to e.g the index page?

[jetboy]

Only as far as pulling out contextual links from the copy on other pages, but all signs point to this being a winner.

It would seem to be a prime candidate for an automated system and some greyish hatted SEO. You'll forgive me if I don't go into specifics. ;)

[Jon_King]

Good question Crush. Obviously, it would take some time to test so maybe someone can shed some light.

[stuntdubl]

disclaimer: this is untested.

Your best bet is probably to do it semi-randomly...where the links only change every 5th or 10th time the page is refreshed. This way the page is not modified if gbot comes 3 different visits in a row to the same page.

[Crush]

<Your best bet is probably to do it semi-randomly...where the links only change every 5th or 10th time the page is refreshed. This way the page is not modified if gbot comes 3 different visits in a row to the same page.>

I was thinking on a 10000 page site of having a different link on evey 10th page that does not rotate. The links would all be static but there would be 10 different sets of anchor pointing to the same page.

From a logical point of view, why would there be 10 sets of INTERNAL keywords pointing to 1 page? Inbounds, yes because people would link to a page with different keyords naturally.

If someone has done the labwork I would be gratetful if you could share.

[SlyOldDog]

What is the point of rotating it?

[Crush]

"What is the point of rotating it? "

Thought you would know better than that SOD.

To rank for different keywords

[defanjos]

I would not do it random, I would simply do it so a certain page always links to the home page in the same way.

Depending on the technology you use on your site, you probably can do it in many ways.

For example you could check the file lenght (i.e. /contactus.asp would be 14), and depending on that number, use a certain anchor text.

rough example in asp:

<%
dim file, filelenght
file = Request.ServerVariables("URL")
filelenght = Len(file)

If filelenght>0 and filelenght <=10 then
response.write "<a href = index.asp>Red Widgets</a>"
elseif filelenght >10 and filelenght <=15 then
response.write "<a href = index.asp>Blue Widgets</a>"
elseif filelenght >15 and filelenght <=20 then
response.write "<a href = index.asp>Purple Widgets</a>"
else
response.write "<a href = index.asp>Yellow Widgets</a>"
end if
%>

You can add to the above for more anchors, change it, etc.

If you are pulling info from a database, most likely, the pages have a number (id) associated with them. Use this number to do something similar to the above.

Just an idea.

[jaffstar]

Try this and your rankings could yo-yo.

[dillonstars]

I've always used alternative anchor text in the site map to that in the main nevaigation, and it has always worked well for ranking on both phrases.

[SlyOldDog]

>>Thought you would know better than that SOD.

>>To rank for different keywords

no need to rotate. Just put a different phrase on each page. Rotation only increases the uncertainty that certain phrases will get indexed.

[nuevojefe]

I don't think he meant rotate so-to-speak. I think he meant dividing up the sum of internal links to a page and placing a different anchor text phrase in each division.

[SlyOldDog]

I think that is unnatural and might land you in trouble. Why would a site pouint to an internal page with many different anchor texts? 1 or 2 perhaps, but....

[nuevojefe]

I think that is unnatural...

Valid point.

I think it would depend on the range of variation and the topicality you stick to.

I wouldn't water it down too much for a variety of reasons, but I think it is beneficial to vary things as it makes everything look less templated.

[mrhazelj]

It's said that if you don't vary your anchor text, espcially reiprocal and one way links, it will get you in trouble because it all looks exactly the same. naturally, link text is varied since different people use different anchor words. And it is said to look suspicious if you use 100% anchor text density. We'll see abou that one though