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I did an SEO campaign for a software company. I scouted out potential site owners that would have interest in owning the software.
I contacted the site owners and mailed out free copies worth $99 - $299 in exchange for an inbound link. Everyone was so enthusiastic about putting the links and banners on their sites after receiving the free sofware. Many even put links on their homepages. Each copy sent cost the software company only $1.50!
My client now has a PR7, and appears on page 1 for many important keywords.
I am currently applying the same model for a client who manufactures garments. The material cost is inexpensive, yet the product is valuable to the site owner.
Offering site owners something other than a reciprocal link (many are bothered daily by these requests), may be a good idea for your SEO campaign as well.
There are many other ways to think outside the box where linking is concerned.
Think of what resources you have (besides the handy resource directory) and who you could offer them to that might return a strong link.
Newsletter mentions, testimonials, free samples, free hosting, etc
joined:Jan 25, 2004
Offering the people the free whatever is usually enough..they often write back saying, "Thanks for the offer, we're reviewed your site and it looks great. But we don't need X."